Parul Goyle Bansal's online community empowers women entrepreneurs

An event planner and a PR consultant by profession, Parul Goyle Bansal believed in the power of social media and created a large online community called South Delhi Circle Of Moms with over 25000 women members which promotes markets and helps grow women-owned businesses and women entrepreneurs. Here's her journey

Why I became an entrepreneur

I stepped into entrepreneurship in 2000 when I founded and started my own Jewellery brand. I am inclined towards entrepreneurship because I am very passionate and enthusiastic about what I do. All my businesses have been people-centric which is a big reason for me becoming an entrepreneur.

Challenges I faced

The biggest hurdle I faced with the online community was to maintain the stability and engagement of my clients and members of the community since it relies heavily on online engagement.

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Choosing digital as a platform

We chose digital as a platform because it has a far-reaching and wide impact on users. Since we operate through Social Media Channels, we have been successful in educating women about its benefits and promoting their businesses for the past 6 years.

The benefit of Starting Small

The biggest advantage of starting small is that it taught me how to aim for bigger things.

Impact of COVID

I have an online community that relies on social media platforms for its growth. The members, as well as known brands, have shifted their focus to digital marketing and virtual presence for contactless sales of goods and services. Therefore, the community has been able to promote and provide a solution for their needs.

Advice to aspiring entrepreneurs:

My advice to women entrepreneurs is to never give up. I also suggest that they should think out of the box and focus on the solution and not the problem.

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