How Dr Geetika Creates Comfort For Patients As A Trailblazing Cosmetologist

Dr. Geetika Mittal Gupta, Founder and Medical Director of ISAAC Luxe, won SheThePeople’s Digital Women Award 2024 under the Leadership category for her tremendous services as an award-winning cosmetologist and for providing a comfortable and contemporary place for patients to undergo procedures. After practising for more than a decade, she created ISAAC Luxe, a contemporary and comfortable environment to meet the growing needs of her patients.

With bespoke interiors, attention to detail, and a team of medically trained professionals, ISAAC Luxe aims to provide holistic solutions for skin, hair, weight loss, and wellness. ISAAC Luxe prides itself on being equipped with the latest technology to offer the best cosmetic and non-invasive procedures that result in visible changes with minimal or zero downtime. It aims to provide a comprehensive and holistic solution to all dermatology and hair-related issues with the best treatments and services, while also ensuring patient safety.

SheThePeople In Conversation With Dr Geetika Mittal Gupta

What roles do you play at ISAAC Luxe, and what drives you toward this goal?

I am the Medical Director and Founder of ISAAC Luxe, leading a team of experienced dermatologists across various ISAAC Luxe centres in India. I completed my MBBS from a government medical college in Patiala and later pursued higher education in Practical Dermatology at Cardiff University in the United Kingdom. 

Following this, I completed a Diploma in Aesthetic Medicine from the American Academy of Aesthetic Medicine. After ppractisingfor more than a decade, I created ISAAC Luxe, a contemporary and comfortable environment to meet the growing needs of my patients.

How did you use digital platforms and tools to build your business?

ISAAC Luxe leads innovation in India’s aesthetic industry, combining cutting-edge technology with advanced automation to deliver exceptional care. Our treatments utilize US FDA-approved machines like Alma Laser Machines (Titanium), Emsculpt Neo, EMFACE, Hydrafacial, and Coolsculpting, ensuring safety and effectiveness. 

We embrace technology in daily operations, employing advanced software for comprehensive client records and inventory management. This meticulous approach enables personalized treatment plans and seamless experiences. By documenting pre- and post-treatment results, we foster transparency and trust, ensuring natural, harmonious outcomes. At ISAAC Luxe, we’re redefining aesthetic care through precision, innovation, and unwavering commitment to excellence.

How do you envision your future with ISAAC Luxe?

ISAAC Luxe is set to expand its footprint across India by opening more clinics and growing its franchise model. Alongside our clinic expansion, we are strengthening our retail segment under the brand "Skin by DDrG," offering dermatologically-approved, cutting-edge skincare products.

We are also embracing AI and technology-driven systems to enhance our operational efficiency, from managing inventory and customer records to optimizing treatment plans and appointment scheduling. This integration will provide a seamless experience for our clients and help us maintain our position as a leader in the beauty and aesthetics industry. By pursuing these opportunities, ISAAC Luxe is poised to reach new heights and revolutionize the aesthetic care landscape.

What does your business model look like?

ISAAC Luxe operates a multi-channel business model, combining luxury aesthetic clinics with a growing retail segment. Our core business focuses on providing high-end skin, hair, and body treatments, utilizing advanced technology and US FDA-approved equipment, offered through a network of clinics owned and operated by ISAAC Luxe or via franchises. This allows us to expand rapidly while maintaining consistent service quality. In addition to clinic services, we have ventured into the retail market with "Skin by Dr. G," a line of dermatologically-approved skincare products.

These products are available both in our clinics and through select online and offline retail partners. We also leverage AI and technology to enhance operational efficiency, from inventory and appointment management to personalized client care, ensuring a seamless and superior customer experience.

What are the key challenges you faced in this journey?

One of the key challenges I faced was managing multiple clinics and ensuring exceptional client service, all while working remotely. Coordinating daily operations across different locations, maintaining consistency in treatment quality, and overseeing a team of professionals without being physically present was daunting.

Another challenge was effectively communicating with clients and staff, ensuring a personalized experience despite the distance. To overcome this, I leveraged technology and digital tools for remote consultations, virtual team meetings, and seamless appointment management. By building a robust digital infrastructure, I maintained operational efficiency and ensured that every client received a consistent, high-quality experience.