Amrita Gupta Is Driving An Inclusive & Sustainable Real Estate Revolution

Amrita Gupta, Founder of Amrita Gupta Designs (AGD), won SheThePeople’s Digital Women Awards under the Leadership category for her interior design firm, specialising in creating sustainable and eco-friendly spaces that align with contemporary aesthetics. AGD focuses on integrating environmental consciousness into every project, offering clients not just beautiful interiors but also solutions that reduce the environmental footprint.

Whether it's residential or commercial spaces, AGD incorporates natural materials, energy-efficient designs, and modern styles to create interiors that promote both luxury and sustainability. The firm’s commitment to green design is evident in its projects, which prioritize well-being and harmony with nature while catering to today’s sophisticated tastes.

SheThePeople In Conversation With Amrita Gupta:

What roles do you play at Amrita Gupta Designs, and what drives you toward this goal?

I am the founder of Amrita Gupta Designs, an innovative interior design firm dedicated to creating sustainable, eco-friendly spaces that reflect contemporary aesthetics. Holding a Master’s in Sustainable Design Projects from SCAD, Atlanta, I seamlessly blend my passion for interior design with a commitment to environmental consciousness, integrating natural materials and energy-efficient solutions into every project.

With over a decade of experience in the interior design industry, I lead my team in crafting luxurious interiors that prioritize well-being and harmony with nature. Under my guidance, Amrita Gupta Designs has successfully managed projects, showcasing expertise in delivering high-quality design solutions. My dedication to promoting sustainable practices and supporting the next generation of designers makes me a pioneering leader, inspiring others to embrace eco-conscious methodologies and contribute positively to their communities.”

Q: How did you use digital platforms and tools to build your business?

Technology plays a vital role in the growth of Amrita Gupta Designs by enhancing design precision and improving client experience. We use advanced design software like AutoCAD and 3D modelling tools to create detailed visualizations, allowing clients to see their spaces before they are built. Additionally, digital platforms help streamline project management and communication, making it easier to collaborate with clients, suppliers, and teams across different locations. Our use of technology also extends to eco-friendly innovations, enabling us to source sustainable materials and integrate smart home solutions that promote energy efficiency.

How do you envision your future with Amrita Gupta Designs?

Amrita Gupta Designs is poised for substantial growth, with plans to expand its presence across India and eventually into the Middle East and global markets. The business aims to focus on sustainable and eco-conscious designs within the hospitality sector, offering bespoke interior solutions for hotels, resorts, and commercial properties.

As the demand for environmentally friendly and aesthetically pleasing spaces grows, we see an opportunity to become a leader in creating interiors that are both luxurious and sustainable. By embracing innovative, green design principles, the firm plans to establish itself as a top choice for eco-conscious clients worldwide.

Q: What does your business model look like?

Amrita Gupta Designs operates on a client-centric business model, focusing on delivering sustainable and eco-friendly interior design solutions that align with modern aesthetics. The core of our model revolves around creating high-quality, environmentally conscious spaces by integrating natural materials, energy-efficient designs, and innovative, green solutions.

Our projects range from residential to commercial interiors, with a growing emphasis on hospitality design.

By prioritising sustainability, we not only cater to the luxury market but also respond to the increasing demand for eco-conscious spaces. 

We aim to expand our presence across India and beyond, gradually establishing a global footprint in the interior design industry.

What are the key challenges you faced in this journey?

One of the primary challenges I faced was overcoming gender bias in the real estate industry. When I transitioned from jewellery design to real estate, I encountered skepticism from peers and clients alike, who often didn’t take me seriously. People would bypass me and seek validation from male counterparts within the company. This bias only strengthened my resolve to succeed.

Founding the CREDAI Rajasthan Women's Wing in 2019 was a turning point, as it provided a platform to empower women in real estate. My family’s unwavering support also played a critical role in overcoming these challenges, helping me pursue my passion with determination and confidence.