How Jyotsna Kaur Habibullah's Farmers Market Positively Impacts Livelihoods & Environment

After a successful run of its Mumbai Edition 2024, SheThePeople marked yet another 40 Over 40 Awards, this time in Delhi on July 11. In this celebration of remarkable achievements defying societal barriers of age, Jyotsna Kaur Habibullah was honoured with the prestigious 40 Over 40 Award by SheThePeople. Recognized for her significant contributions to sustainable agriculture and women's empowerment was one of 40 women Jyotsna Kaur Habibullah, whose journey is a testament to the power of determination and community support.

Pioneering Sustainable Agriculture

As the CEO of Lucknow Farmers Market, a pan-India sustainable community, Habibullah has been a driving force behind promoting organic farming and sustainability. Her efforts have provided invaluable support to agriculturalists, rural entrepreneurs, and startups, fostering an environment where innovation and sustainability go hand in hand. The mission of Lucknow Farmers Market is clear: to create a positive impact on both the environment and the livelihoods of farmers.

A Visionary Leader and Advocate

Habibullah's achievements extend beyond her role at the Lucknow Farmers Market. An MBA graduate from Bayes Business School, she has seamlessly blended her business acumen with a genuine human commitment to social impact. As a social entrepreneur and TEDx speaker, she has inspired countless individuals with her vision and dedication.

I've been here with the journey with Shaili for a number of years, and it's wonderful to see the positive part of women working together. The power of women when they work together is actually something that we don't use enough, and we don't have to listen to what people say that women don't support each other. We have to support each other.

Encouraging Women to Pursue Their Passions

Habibullah's message to women is one of empowerment and encouragement. She recounted the early days of Lucknow Farmers Market, stating, "I started Lucknow Farmers Market now 10 years ago, not with the idea of only working with women, but somehow most of the women working in the field of sustainability are women. So, what I have to say to women is if you have a passion, just go for it and you will find the way. You will find people along the way who will help you. Just follow your dreams and you can fulfill them. Every single woman can."

Her words resonate deeply, emphasizing the importance of pursuing one's passions and the strength found in sisterhood and solidarity.

A Legacy of Impact

Jyotsna Kaur Habibullah's recognition with the 40 Over 40 Award is a testament to her visionary leadership. Her work continues to inspire and pave the way for a more sustainable and equitable future, proving that with passion, dedication, and community, remarkable change is possible.