‘No, I’m Alexa’: Voice Artist Confuses Amazon AI In Viral Video

Susan Caplin, the unofficial voice behind Amazon's AI assistant Alexa, recently went viral once again thanks to an old Instagram video. The clip, which has garnered over 2 million likes, captures a humorous interaction between Caplin and the AI assistant Alexa.

‘No, I’m Alexa’: Voice Artist Confuses Amazon AI In Viral Video

The video begins with Caplin instructing Alexa to play her favorite playlist, prompting a humorous response from the assistant: "You sound familiar. Who is this?" What followed was a playful exchange where both funnily claimed to be the "real" Alexa. Adding to the humour, the AI assistant playfully interrupted Caplin with a childlike retort: "I said it first!"—stealing the spotlight before Caplin could finish saying the same sentence.

Steve Nouri, CEO and Co-Founder of GenAI Works, shared this video on Instagram with a long caption. His caption read as, "Susan Caplin, the voice behind Amazon’s Alexa, is a familiar presence in millions of homes. Yet, despite the global recognition of her voice, she leads a low-profile life, far from the limelight. Her voice, crafted to be clear, calm, and authoritative, powers Alexa, one of the world’s most recognizable virtual assistants."

"It helps people check the weather, control smart devices, and get answers to questions—all without anyone knowing much about the person behind it. Alexa’s voice is more than just sound—advanced AI refines it to feel natural and conversational, making interactions seamless. But while her voice is everywhere, Caplin herself remains largely anonymous, highlighting how technology can transform the ordinary into something extraordinary." he added in his Instagram post.

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A post shared by Steve Nouri - Gen AI | ChatGPT | Tech (@thestevenouri)

The caption on the video read, 'Susan Caplin, the voice behind Alexa confuses Alexa'. However, Amazon never confirmed Caplin as the voice behind Alexa.

What Netizens Felt About This Cross-Over?

A netizen humorously commented, "You sound familiar, Who is this?". "I'm your mother."

Another comment read, "Did anyone notice that ‘Alexa was insecure’? Are they having feelings now? I mean, they shouldn’t be right?"

While the book Amazon Unbound: Jeff Bezos and the Invention of a Global Empire, by journalist Brad Stone, claimed voiceover artist Nina Rolle to be the official voice of Alexa, Amazon never issued a statement claiming or denying her involvement. Thus, the official voice behind Amazon remains a mystery.