The Story Of Viral Trend 'Hawk Tuah' And The Girl Behind It

The internet is buzzing with yet another trend; in this case, a sound which is now termed Hawk Tuah. ‘Hawk Tuah’ was a sound made by a woman in a street interview. However, what was seemingly a random interview has given birth to memes and even monetisation. Do you want to know who is behind the obsession around Hawk Tuah Girl? Dive in.

What is the story behind 'Hawk Tuah Girl'?

Hawk Tuah was originally a sound made by a woman while answering a question by a media person. The woman, Hailey Welch, was randomly asked a question by a man who was a part of the man-on-the-street interview from creators Tim & Dee TV.  The man asked a sexually explicit question, "What’s one move in bed that makes a man go crazy every time?”

To this, Welch replied, "You gotta give ’em that ‘hawk tuah’ and spit on that thang.” 

That's how the trend of "Hawk Tuah Girl" began.

Companies capitalising on Hawk Tuah memes

As soon as something goes viral, companies pounce on it to capitalise on it. Similarly, Tim & Dee TV started a merch line by capitalising on the 'hawk tuah' moment captured by them. The merch line is producing customised Hauwk Tuah hats designed by Jason Poteete, the owner of Fathead Threads who has known Welch for years. It is not sure whether Welch is getting any share in the merch line but apparently, she is earning from the hats.

Having sold 2000 hats already, the merch line is making a good business. Poteete told Rolling Stone that the company has made a revenue of around $65,000. He refused to comment on the share of money Wech was getting but he expressed concern and said that he hopes that she gets some of the money being made off of her. He added, “Of course, she hasn’t gotten a dime from the first viral video that went out. Nobody was asking permission for her to do nothing, neither. I just wanted her to get some profit off of this deal.”