Alejandra Marisa Rodríguez, a hospital legal adviser, was celebrated for challenging ageism in a youth-focused world. However, she did not win the Miss Argentina crown. Despite this, she was awarded the title of “best face,” one of several pageant categories, including best evening gown, best swimsuit, and most elegant.
Dreams of 60-Year-Old Beauty Contestant Come To An Abrupt End
During the contest, Rodríguez expressed gratitude to those who supported her victory in the Miss Buenos Aires competition last month. Her win, following Miss Universe’s decision to eliminate its age limit, attracted global media attention, transforming her from an unknown figure to a local celebrity.
The lawyer from La Plata, south of Buenos Aires, quickly became known for sharing skincare tips and embodying the belief that age is just a number. "Because of my experience, I believe new opportunities have opened for many people who might have faced difficulties before,” Rodríguez told The Associated Press backstage after the event. She added, “This was an adventure, and I had no expectations beyond embracing a new challenge."
Alejandra Marisa Rodriguez won the title of Miss Universe Buenos Aires 2024, personifying poise, sagacity and beauty. At 60 years old, her triumph shatters stereotypes and age norms prevalent at pageants across the world. A lawyer and journalist from Argentina's La Plata, Rodriguez's unparalleled brilliance and graceful demeanour captured the hearts of the judges.
Who Is Alejandra Marisa Rodriguez?
At the crowning ceremony, Rodriguez proudly expressed, “I am very excited and honoured to have won the Miss Buenos Aires 2024 title. I want to show all women that beauty has no age and that we can break barriers. I trained physically, worked on my confidence, and improved my skills on stage. I wanted to show that female empowerment has no limits.”
While most pageants around the world have set age limits and other criteria for participants, Rodriguez defied all norms and secured the title, showing that grace and intellect should face no barriers. She competed against dozens of much younger women and managed to impress the audience and judges with her passion instead of her age.
She told the media platform Oddity Central, the 60-year-old model said, "I think the judges saw my confidence and my passion to represent the women of my generation. I am determined to fight for the crown of Miss Universe Argentina 2024. Beauty has no expiration date, to be beautiful you just need to trust yourself and be authentic.”
#Viral | Alejandra Marisa Rodríguez, de 60 años, es la primera mujer de esa edad en ganar el concurso #MissBuenosAires.
— Pleno Informativo (@PlenoInfoSV) April 23, 2024
El secreto de esta abogada y periodista, para mantenerse en buen estado físico es tener una vida sana, alimentarse bien, hacer ejercicio y tomar vitaminas. pic.twitter.com/GHxcUSV1tE
Speaking about the secret behind her beauty, Rodriguez said that she follows a healthy routine that keeps her going. She said that she works out three times per week, practices intermittent fasting, and tries to eat as healthy as possible, while also using good skincare. Rodríguez, who is divorced, joked that her single status may have contributed to her success.
Beyond her professional accomplishments, Rodríguez expressed that she has a strong passion for the environment, healthy living, music, and experiencing different cultures. Her dedication to a healthy lifestyle highlights how women must prioritise themselves and practise self-care at any age. Rodriguez has exemplified that spirit and determination know no bounds.