Sustain: How Vandhyaa uses handicraft to improve livelihoods of rural artisans

Vandhyaa is the co-founder of Ishma Accessories, a social enterprise that works towards improving the livelihoods of the rural artisans. These craftspeople could be working on traditional Handicrafts of India and preserving any of the art forms.

Vandhyaa likes to say their products are designed with an intent of Social Impact

"We were two fashion graduates with a thing for out of the box accessories. That is where it started from." They experimented with materials and designs. "From the endless hours spent on experimenting with various materials in college, trips to craft clusters and hanging out on the streets of Charminar to understand how beautiful things are made." The passion to them was evident and they wanted to do more with their love for handicraft. "Over time, we’ve matured into two souls intent about giving people soulful accessories that carry a story and a bit of our heritage."

All of our pieces are handmade.Your purchases will directly affect the rural ingenious artisans that help us in actualising our designs

Vandhyaa likes to say their products are designed with an intent of "Social Impact." The founders are an alumni of Bala Vikasa International Center in their Incubation program for Social Entrepreneurs.

Over time, we’ve matured into two souls intent about giving people soulful accessories that carry a story and a bit of our heritage.

"All of our pieces are handmade.Your purchases will directly affect the rural ingenious artisans that help us in actualising our designs." They have a large pool of handicraft suppliers. "We believe it is our responsibility to help them in bettering their lives. Cheers to a bright and prosperous India!"

Sustain series is presented by Dalmia Bharat