Red Polka's Vishakha Singh says curation will differentiate market leaders

Vishakha Singh is convinced that fashion and ecommerce portals would have to differentiate by curation. Singh set up Red Polka to revive the window shopping experience for women who moved online from just offline shopping. Before setting up her own online designer and curated fashion space Red Polka, Singh observed and surveyed what women wanted while shopping online.

Red Polka's Vishakha Singh says curation will different market leaders

Singh, who spent most of her years as an advertising media professional got bitten by the entrepreneurship bug a couple of years ago. She calls Red Polka, the e-magazine for shopping, curates fashion and lifestyle designs. It brings sellers closer to the shoppers through content engagement.