Meet Swati Bhargava of CashKaro

CashKaro's Swati Bhargava is riding the wave of ecommerce in India with her cashback and coupons site cashkaro.com. They have partnered with 500+ top brands like Amazon.in, Paytm, Snapdeal, Jabong & more. Swati shares that what truly makes them unique is the fact that cashkaro.com gives both coupons and cashback.

How did this idea germinate? What was the compelling reason for Swati to quit banking with global names like Goldman Sachs and take up this effort back in India? How did her idea go from concept to culmination? Here's her story. Swati speaks to Poorvi Gupta.