Pawri Ho Rahi Hai: A Stress Buster, Or Is It?

Pawri Ho Rahi Hai  Stress Buster? So, there’s this video ‘Pawri Ho Rahi Hai’ which has gone viral. All it took Dananeer Mobeen aka Geena to become an overnight social media sensation was a virtual party or ‘Pawri’.

The Pakistani influencer went viral after she posted her video clip on Instagram over the weekend. Having started her social media journey with mere thousand subscribers her followers have risen in numbers and are now around more than 3.8 lakh because of the ‘pawri’ video. As a reaction to the video, memes were generated by her followers which were trending all of yesterday and also today. Meanwhile, #PawryHoRahiHai video has also got some famous brands to hop onto the viral bandwagon, they came up with funny content of their own. Netflix, Dominos and Swiggy and more posted their hilarious takes on the viral video. Woah! That’s some overnight ‘hit’ story.

Dananeer is famous for creating content on beauty, fashion and make-up and even talks about mental health. Being an ardent dog lover, she also likes to cook and blogs about food as well. Dananeer is often seen painting, singing and dancing in her videos.

Earlier, I remember ‘Rasode Mein Kaun Tha’ and ‘Biggini Shoot’ videos by Yashraj Mukhate that had gone viral. Netizens have now gone ROLF over Mukhate’s video when he went ahead and made a rap video of the ‘pawri’ video which again sky-rocketed the popularity of Dananeer’s video.

What was the video all about? It just had two lines spoken by Dananeer “Yeh humari car hai, yeh hum hai or yeh humari pawri ho rahi hai.” This translates into “This is our car, this is us and we are partying.” So, what is the USP of the video? It has grabbed all sorts of reactions and attention because of the accent Dananeer is talking in. The Instagram post had the caption ‘When Borgors visit northern areas’. It was an obvious gibe at the rich and westernised Pakistani’s, who are mockingly called ‘burgers’.

The power of social media is amazing and unending for sure. It can catapult you to star status with just one post; this has come true in this case.

Let’s think of why people lap up such videos and memes, which seem to have become a genre of their own. They are often mindless to me but still generate huge reactions.

The instant click

Did you know that 40 percent of nerve fibers to the brain are connected to the retina? It’s like there’s an expressway of info from your eyeballs to your brain cells. That is why a video is called the king of all contents.

Videos are an instant click because our brain loves them as it is programmed to retain visual content better than a page full of words. And when it’s a fun video like Dananeer’s it will all the more generate favourable reactions.

That’s because videos bring together two things that catch attention like nothing else - movement and noise. And as we all know both these actions play a significant role in conveying an efficient message. On the other hand texts rely on a specific choice of words, punctuation and visual cues (like emojis) to set the desired tone. In this ‘instant’ world like instant noodles, instant gratifications, instant relationships, videos such as these generate instant responses.

Also videos can include text, music, photographs, links, and even podcasts. It’s worthy to note that no other medium has this absolute ability!

A stress buster or is it?

Most Netizens will say such videos are stress busters and give a reason to smile in these gloomy times. Sure, they may be but the amount of time and number of responses might imply that we have a huge amount of time to waste.

Also, I am not sure how long this fame lasts and if this medium should be used for such pastimes. In most cases, it’s like a flash in a frying pan. And to think that we waste precious time and energy thinking and creating responses to such videos.

The views expressed are the author's own.