How To Buy The Best Diamond For Yourself?

A diamond is not just a symbol of luxury, but a representation of strength, resilience, and enduring beauty. Every woman around us deserves to be celebrated for their perseverance and exemplary contribution to society and hence what's better than a diamond to celebrate this worth.

Gifting oneself a diamond is a reminder of personal growth, a way to celebrate oneself, one's achievements and milestones, and also to acknowledge and honour our worth and value. When it comes to giving yourself the best diamonds, Tanishq is truly the best to choose from. While there is a lot of variety, range and price to choose from, Tanishq as a brand ensures certain promises and privileges to its customers from the same.

Easy exchange and upgrade policy: One can easily get the diamonds exchanged at a reasonable rate or upgrade them at the same at any Tanishq outlet if they wish to. This makes it easier for the consumer and promises them that they do not have to get stuck with the same diamond for a long period.

Tanishq ensures that all the time in a jewellery set is of the same colour and clarity. The promise to deliver genuine diamonds which are worth one's money and value.

Tanishq offers 100% genuine natural diamonds. At Tanishq, each and every diamond has to go through multiple steps of stringent selection tests on state-of-the-art machines which ensures the authenticity of the diamond before it reaches our customers. These diamonds are not made in a lab or synthetic.

Every diamond here is sourced from 100% ethical-conflict-free guidelines.

How to buy the best diamond for yourself?

All diamond jewellery carries precise net weight and gross weight which makes it easy to determine the accurate weight of the product. Apart from mentioning the gross weight, Tanishq also mentions Net weight so that the customer knows that the accurate diamond's weight is also deducted from the total jewellery weight and they have been charged precisely for it. diamonds here are ensured to be according to the standard gross weight accurate to the price being charged for it.

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All Tanishq diamonds are 100% cartage assured, which means that there is 0% from the stated number.

When it comes to purchasing diamond jewellery, it's important to understand the 4 Cs - Cut, Colour, Clarity, and Carat - which are universally used to evaluate diamonds and to determine their worth and selling power.

The Cut: The Cut of a diamond refers to its ability to reflect light and create a dazzling sparkle. A well-cut diamond will appear lively and display brilliance and fire, while a poorly cut diamond might appear dark and dull.

Colour: The colour of a diamond refers to its natural tint, and the industry standard is to assign a letter grade from D (colourless, which is the rarest to find) to Z (light yellow). G and H are the most common graded diamonds found in this segment.

Clarity: The clarity of a diamond is determined by the birthmarks present inside and on the surface of the stone, and how visible they are to the naked eye. The general grading scale followed is from Flawless (FL) to Included (I). One has to make sure that clarity is linked to how clean the diamond appears to the naked eye.

The Carat: It is the weight of the diamond, and it's directly linked to the value of the investment.

Having been known for its credibility and transparency when it comes to diamond shopping, Tanishq provides customers with the information they need to make informed decisions, and the brand is committed to storytelling through its products, making diamond shopping an extraordinary experience. Diamonds are not just stones; they are celebrations, and Tanishq understands the importance of this when it comes to buying diamond jewellery. Whether you're looking for something to wear every day or for an indulgent occasion, Tanishq has you covered.

This article has been published in collaboration with Tanishq.