Revlon

90-Year-Old US Cosmetic Giant Revlon Files For Bankruptcy; What Went Wrong?

Revlon bankrupt after years of fierce competition from rivals such as Procter & Gamble along with new cosmetic companies backed by celebrities such as Rihanna’s Fenty Beauty and Kylie Jenner’s Kylie Cosmetics. From 2017 to 2021, sales fell by 22 per cent.