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Who Is Nitibha Kaul? Influencer faces Backlash For Using 'Poverty As Prop'

Reportedly, Kaul left a job at Google India to join the reality TV show and her story was reported by many prominent media outlets in India after she was declared a contestant for the show.

Ayusmita Chatterjee

16 Aug 2021 00:00 IST

Updated On 16 Aug 2021 16:27 IST

New Update

The influencer faced backlash on the internet following a photoshoot in which she posed with seemingly disadvantaged people. Netizens called her out for using poverty as an aesthetic in her shoot.

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Kaul posted several pictures on her Instagram which shows how she is posing wearing the SabyasachixHM collection with poor people in the background. Twitterati called out the pictures as objectionable and accused her of using "poverty as a prop". They also demanded to know whether the people were being paid for being in the frame.

Many also pointed out that this isn't the first time that Kaul was doing this as she used poor people as props quite frequently in the past as well.

See some of the Twitter reactions here:

The audacity of this influencer to wear a 10k saree & use poor people as background objects for it. Nitibha Kaul has a million followers & her entire page is full of using poor people as aesthetics. Are these people being paid a fair share of her money for collab? They better be pic.twitter.com/JB0S1yEA6t
— Sankul Sonawane (@Sankul333) August 15, 2021

how are all these influencers so tonedeaf ?? they will see anything and start thinking of the best way to make it into an aesthetic and romantisize it
— saibo 🍅 (@archiescognac) August 15, 2021

Apparently this is a running theme for shoots for this collab. Waiting for an influencer to pose next to a sweatshop where h&m exploits workers to make its clothes https://t.co/Yu3WYa52HE
— Jessica 𓆏 (@_jesthetic) August 16, 2021

Who Is Nitibha Kaul?

Before being a social media influencer, Kaul was an account strategist, having completed her graduation from the Shaheed Sukhdev College Of Business Studies, Delhi University in New Delhi.

Being the daughter of a businessman father and advocate mother, Kaul was born and brought up in the country capital of Delhi. Her family roots are reportedly in Jammu and Kashmir.

Kaul made her television debut and came into the limelight following her appearance in season 10 of the popular reality show Bigg Boss hosted by Salman Khan in the year 2016.

Reportedly, Kaul left her job at Google India to join the reality TV show after her name was announced as a contestant for the show.

Kaul was initially much loved and praised in the show. Later she became more controversial and online hangtags calling for her elimination surfaced on the internet.

Moreover, Kaul was also interested in modelling from an early age. She was a contestant for the Miss India Beauty Pageant in 2015.

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