Women's World Cup 23': FIFA And UN Women Join Hands For Equality

With the FIFA Women's World Cup starting tomorrow (July 20), the highest authority for football has joined hands with United Nations Women to celebrate and promote gender equality in the sport, recognise the accomplishments of the teams and players, and stop abuse and prejudice against women both on and off the field.

The 2023 tournament will see the closing ceremony on August 20. More than two billion people are anticipated to watch it, making it the most-watched women's sport in history. This is a chance to honour the sporting accomplishments of women and to advance gender equality and women's football.

Role Of United Nations Women AT FIFA

To realise gender equality as a fundamental human right and as essential for a peaceful and sustainable world, UN Women and FIFA are collaborating on a two-point action plan. First, "Unite for Gender Equality," and the second, "Unite for Ending Violence Against Women," which calls for an end to the most pervasive human rights violation in the world, violence against women and girls.

The two calls to action on gender equality will be pushed through social media, team captain armbands, digital LED boards at the pitchside, enormous flags displayed on the field, and stadium screens. "Unite to End Violence Against Women" will be the designated message for the Semi-Final on August 16, 2023, while "Unite for Gender Equality" will be the highlighted message on match day 3 (30 July - 3 August 2023) and match day 4.

FIFA's Contribution Towards The Cause

Women athletes continue to face challenges such as limited professional prospects, a significant wage difference, a lack of sponsorships and airtime, and unfair playing conditions on a global scale. When female gamers do achieve success, they frequently experience toxic abuse both online and offline.

As part of its three-step gender equality strategy to address some of the issues mentioned above, FIFA increased the prize money for the 2023 Women's World Cup to USD 150 million which is thrice the amount awarded in 2019.

Suggested Reading: FIFA Women's World Cup 2023: Everything You Need To Know