Persistency Is The Key To Entrepreneurship: Dasumarlin Majaw, Coffeepreneur

Dasumarlin Majaw, based in Meghalaya, has fond memories of her childhood. Every winter, her uncle would bring locally grown coffee from their village near Cherrapunji. Her fondness for this locally brewed coffee grew with age. On the contrary, people of her state started preferring tea over coffee. "I wanted to promote coffee in my area and that's how I decided to start my café, which served locally grown coffee, handpicked by coffee growers across the state and freshly roasted. This is how the idea of starting Smoky Falls Tribe Coffee came to me in 2015", she explained.

What makes her café different from others is the freedom given to customers to choose the bean strength and roast profile as per their mood. "Initially, I bought a small Coffee machine and grinder, pan-roasted our coffee and started serving it in our coffee shop. Then later, I started processing and packaging our coffee. I also invested in a German coffee roaster which helped me control the temperature, look at graphs, monitor the roasting time, and other helpful features. With this, our coffee profile improved a lot, and people loved the different profiles of roasting", she informed.

 Important milestones 

 The most important milestone, she says, was convincing people in Meghalaya to drink her coffee since most natives are tea lovers. She organised two coffee brewing sessions and introduced people to her coffee in these sessions. Now, many customers keep getting back to her for roasted coffee, giving her the zest to go on with her venture.

 Besides serving roasted coffee, they also package roasted coffee beans as demand for them is high.