Embarking on a new profession in India takes immense courage and determination. Aarifa Bhinderwala, a pioneering pole fitness trainer and entrepreneur, shares her journey with Shaili Chopra on The Rule Breaker Show. Through her story, Aarifa reveals how pole fitness helped her embrace her femininity and how it's more than just a dance form. It's a comprehensive fitness regimen. She also envisions a future where pole fitness becomes an Olympic sport.
The Birth Of A Passion
Aarifa's introduction to pole fitness was serendipitous. During a visit to her sister in Australia a decade ago, she attended a pole class to try something new in a foreign city. The experience was transformative, and she quickly became captivated by the sport. Despite the common association of pole dancing with sensuality and entertainment, Aarifa saw its potential as a rigorous athletic discipline.
Aarifa Bhinderwala's Journey With The Pole
Pole fitness is unique in its ability to combine the athleticism of sports with the fluidity of dance. Aarifa explains that performing on the pole involves using one's body as an instrument of expression while simultaneously building strength by lifting one's body weight. This blend of art and sport makes pole fitness a distinctive and engaging form of exercise. Aarifa hopes to see it recognized as an Olympic sport in the future, reflecting its legitimacy and rigour.
Changing Perceptions And Overcoming Stereotypes
In India, pole fitness often faces stereotypes and misconceptions. Aarifa acknowledges that pole dancing is commonly associated with item numbers in Bollywood. However, she emphasizes that pole fitness is a legitimate sport requiring athleticism, discipline, and dedication. Her journey in promoting pole fitness in India involved breaking these stereotypes and educating people about its benefits.
Aarifa attributes much of her success to the support of her family, especially the strong, ambitious women who encouraged her to excel in whatever she chose to pursue. Her upbringing instilled a competitive spirit and a drive to be the best in her field. When she decided to venture into the unconventional world of pole fitness, her mother insisted that she aim for excellence.
Breaking into a new market and introducing an unconventional sport like pole fitness came with its challenges. Aarifa faced scepticism and had to work hard to brand and promote her studio, Pole Burnt, as India's pioneering pole fitness studio. However, her unwavering belief in herself and her passion for pole fitness helped her overcome these obstacles. She believes that if you have a calling, it's crucial to follow it and not let it go unheard.
The Power Of Community And Social Media
One of the most rewarding aspects of Aarifa's journey has been building a supportive community of women through her studio. She describes the sisterhood that has formed among her clients, who cheer each other on and celebrate their achievements. Social media has also played a significant role in her success. Many people come to her classes to share their progress on platforms like Instagram, which has helped spread the word about pole fitness.
Embracing Femininity And Body Positivity
Pole fitness has profoundly impacted Aarifa's confidence and self-image. As a teenager, she was a bit of a tomboy and felt awkward in her skin. Pole fitness helped her embrace her femininity and celebrate her body. She emphasizes that body positivity is not just about physical appearance but about feeling confident and comfortable in one's skin.
Aarifa believes that the dialogue on body positivity in India is evolving. While societal standards of beauty have shifted over time, the concept of body positivity is becoming more inclusive and nuanced. She acknowledges that everyone, regardless of gender, has insecurities about their bodies. However, she is optimistic that the conversation will continue to evolve and become more inclusive.
Aarifa's journey with pole fitness is a testament to the power of passion, perseverance, and community support. She has not only pioneered a new fitness discipline in India but also inspired countless women to embrace their bodies and pursue their passions. As pole fitness gains recognition and breaks stereotypes, Aarifa remains a trailblazer, showing that with the right mindset and support, anything is possible.