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On Monday, Samsung Electronics named its first female executive to the position of president of global marketing for its mobile division. Samsung's Device eXperience (DX) division, which is in charge of running its mobile business, promoted Lee Young-hee to the position of president of the Global Marketing Center.
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Lee Young-hee is also the first woman to serve as president of Samsung, the country's largest corporation, who is not a member of the founding family. Samsung hoped that by giving her a promotion, other talented female employees would be inspired to work harder and advance their careers. Here's everything we know about her.
Who Is Lee Young-hee?
- In 2007, Lee Young-hee began working for the multinational tech company; in 2012, she was promoted to vice president. She once worked for L'Oreal, and she is renowned for her work successfully promoting Samsung's Galaxy cell phones.
- She is one of seven new presidents chosen as part of the company's first minor reorganisation since Lee Jae-yong, the de facto leader of the organisation, was promoted to executive chairman of the company in October.
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- Instead of giving an inaugural speech when she became chairman, Young-hee posted a message on the company bulletin board that read: "Samsung's most important values have been human resources and technology since its foundation."
- She added, "Regardless of their genders or nationalities, we need to hire talented people who can change the world and develop world-class human resources. Unfortunately, we haven't been able to advance over the past few years. Now is the time to be bolder and have a more enterprising spirit."
- The company said in a statement that the promotion will "serve as a chance for other talented female employees to challenge themselves to climb career ladders." Samsung has not yet announced a replacement to lead its home appliance division since Lee Jae-seung left in October for unnamed "personal reasons." Han Jong-hee, Samsung's vice chair and co-CEO will temporarily assume the additional responsibility after Lee resigned.
- In October, Samsung announced a reorganisation of its top executives in conjunction with the appointment of Young-hee. The business, however, did not name a new leader for its home appliance division.