Who Is Kyra? India’s First Virtual Influencer With More Than 95,000 Followers

21-year-old Kyra is India’s first venture into the virtual influencer space. Kyra is the creation of Himanshu Goel, business head at Top Social India.

Goel has said that Kyra will be an entire business and that “Eventually, Kyra will be independent and unrelated to an agency”. 26-year-old Himanshu Goel has been leading the project since its ideation in 2020.

Who Is Kyra? India’s first virtual influencer

Kyra is a virtual influencer, which is a fictional person or character with a social media account. The account is run by a team of content creating and collaborates with brands. Kyra was soft-launched in December 2021, but her official date of birth is January 28, 2022.

Kyra’s Instagram handle describes her as “India’s first Meta-Influencer” and currently has more than 95,000 followers.

Goel spoke about how it was unclear how the audience would react to Kyra or understand the concept. Even though there were some trolls, Goel said that “the amount of engagement Kyra got was encouraging.”

Kyra was getting 1,000 new followers a day.

Kyra’s target audience is aged between 18 years to 26 years, and it extends up to people aged 30. 90 per cent of the virtual influencer’s followers are Indian and live in cities like Mumbai, Delhi, Chennai, Kolkata, Ahmedabad, and Bengaluru.

Goel said that “brand managers said that Kyra looked more real than virtual.” He added that since Facebook had changed its name to Meta, a lot of people already knew about the concept of virtual space.

Kyra is the photorealistic virtual influencer. In Asia, the most popular virtual influencers are from Indonesia, Japan, and China.

According to Goel, Kyra is popular with brands that are in the fields of technology, lifestyle, and fashion and follow international trends. However, Kyra’s team is being careful about how Kyra is partnered and has not announced any partnerships yet.

Goel said that one of the biggest advantages of virtual influencers was that they could never age or get into controversies. If any controversy takes place, then the designer or copywriter at fault can be replaced and end the controversy instantly.

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