AI Rozy: South Korean company Sidus Studio X created a virtual human named Rozy who has no privacy scandal threats, no limitations of time-space and can easily make millions for its creators with the help of sponsorships.
This new aspect of technology and its mixture with the advertising is expected to give a tough competition to influencers on social media.
According to Allkpop, a US-based blog, Rozy is a 22-year-old AI created by Sidus Studio X which will always remain the same age. According to the company's CEO Baek Seung Yeop, she has over 100 sponsorships and is said to make a profit of Rs 6.29 crores by the end 2021.
AI Rozy better than celebrity influencers ?
Rozy was reportedly created last year in August. Since then, she has maintained an active social media presence and gained wide attention after the advertisement of an insurance firm in July 2021. The CEO added that Rozy is better than celebrities on social media as she does not get withdrawn from the drama. She has no such thing to worry about.
Seung Yeop said that the studio did not look for a specific person as a model or standard for Rozy. He said that the AI has advertised twice since its creation and has eight more exclusive contracts in the pipeline. He added, "She has landed more than 100 sponsorships now, but we have not been able to process them yet."
The CEO also said that with AI, the hiring agencies do not have to be worried about the shooting being stalled due to some controversy. There is also no issue with finding a location for the ideation and creation procedures. The AI can reportedly create content with the help of computer graphics.
The studio is now planning to expand Rozy's reach on Instagram by making her work on the subjects of movies, television shows and dramas, as per the report.
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