As part of Google’s Digital Unlocked initiative to bring Small and Medium-sized Business (SMBs) to the digital space, it has chosen Arpita Ganesh, of Buttercups, as Woman Business Leader. Digital Unlocked is Google's campaign, in India, to recognise the SMBs in the digital space. As part of the campaign, it awarded three such businesses that have grown in the digital space with SMB Heroes 2017.
SMB Heroes 2017 was also awarded to Shantanu Pathak and Aditya Kulkarni’s Care NX and Farida Gupta in 'Impacting Change through Digital' and 'Business Impact through Digital' categories respectively.
SMBs form the spine of India’s economy. And now as much as the big organisations even the SMBs are moving towards digital for better outreach.
"India’s incredible story of internet adoption continues to have a transformational impact on how people are consuming information, finding new businesses and connecting with one another. However, India’s 51 million strong small and medium business community is not yet where they should be. At Google, we are committed to removing the barriers to adoption and providing small business with the training and tools they need to accelerate their growth,” said Rajan Anandan, Vice President- India and Southeast Asia, Google.
Also Read: A Successful Startup Needs A Thick-Skinned Entrepreneur
Google along with KPMG conducted a study earlier this year to determine the challenges SMBs face in the digital ecosystem. The report stated lack of understanding of the benefits of digital technologies and technical skills as some of the main challenges.
Digital Unlocked provides online, offline and mobile training to Indian SMBs with essential digital skills.
Google also launched a free mobile app—Primer, designed to teach digital marketing skills in a quick, easy and interactive way.
Buttercups is an online lingerie brand. Apart from selling lingerie, the brand also provides value-added services like personalised bra-fitting sessions. They try to enhance the inner wear experience of average Indian women who find it difficult to find their bra size.
Arpita followed it up with Google advertising solutions in 2016 with Search, AdWords and Analytics. Their revenues went up by 13 times in 18 months since then.
Pic credits: Washington Examiner
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