According to a list published by the Forbes Magazine, eight-year-old YouTuber Ryan Kaji is the year’s highest-earning creator on the platform. As NDTV reports, his channel, ‘Ryan’s World’ launched in 2015, has accumulated a total of $26 million in 2019. Already the highest-paid channel of 2018, the consistent success is remarkable. The second in the list is ‘Dude Perfect’ run by a group of friends in Texas that showcase mouth-gaping feats like throwing basketballs into hoops from top of buildings among others. The third position has been taken by five-year-old Anastasia Radzinskaya from Russia with two channels, ‘Like Nastya Vlog’ and ‘Funny Stacy’. With 70 million subscribers, she has earned a total of 18 million this year. The videos feature in Russian, English and Spanish languages.
Key Takeaways:
- Ryan Kaji, an eight-year-old YouTuber has become the highest-earning channel creator in 2019. His channel, ‘Ryan's World’ has maintained this position since 2018.
- The channel Ryan’s World shows educational videos and unboxing videos of toys for children.
- It started in 2015 as ‘Ryan’s Toy Reviews’ by his parents.
- Recently, the channel was accused by FTC for not denoting clearly the name of the brands that sponsored it and featured their products.
- The second in the list is ‘Dude Perfect’, a video channel run by a group of friends in Texas, with earnings of $20 million from June 1, 2018 to June 1, 2019.
- The third position is taken by another child-star five-year-old Anastasia Radzinskaya running two videos, ‘Like Nastya Vlog’ and ‘Funny Stacy.’
‘Ryan’s World’ launched in 2015, has accumulated a total of $26 million in 2019. Already the highest-paid channel of 2018, the consistent success is remarkable.
The Journey From ‘Ryan's Toy Reviews’ to ‘Ryan's World’
Ryan Kaji, real name Ryan Guan, started his journey on the video platform in 2015 when his parents launched his channel. It was initially named as ‘Ryan’s Toy Reviews’ and within three years it has gathered 22.9 million subscribers. The channel initially was an unboxing video where the child-star opened the boxes of toys and played with them.
PC: Deccan Chronicle
According to the analytics website Social Blade, many videos of the channel have more than one billion views and the channel has touched 35 billion views since its creation.
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The second in the list ‘Dude Perfect’ has earned $20 million from June 1, to June 1, 2019. The channel has moved up from the third position in 2018 in the list of highest-earning YouTube video channels.
Complaint against the channel by FTC
Recently, a consumer advocacy organisation, Truth In Advertising, filed a complaint against the channel at the US Federal Trade Commission. The channel was accused of subtlety in naming the brand that has sponsored it and paid to feature their products. It was then that the channel was renamed as ‘Ryan’s World’ and expanded its content to included educational videos also.
FTC pointed YouTube also9
In September, FTC accused YouTube of using the collected personal information of children YouTube users without permission and using it in the aid of the advertisers who could target more children. Consecutively, Google agreed to pay a fine of 170 million dollars.
Other channels in the list
The second in the list ‘Dude Perfect’ has earned $20 million from June 1, to June 1, 2019. The channel has moved up from the third position in 2018 in the list of highest-earning YouTube video channels. Anastasia Radzinskaya from Russia, the youngest of all, has been mentioned first time in this list with a total of $18 million.
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Rudrani Kumari is an intern with SheThePeople.TV
Picture Credit: The Toy Book