Rihanna Announces Launch Of Her Skincare Line Fenty Skin On July 31

Rihanna would launch her much-anticipated skincare line, Fenty Skin, on July 31. She

In March 2019, the brand filed a trademark registration meticulously under a new “Fenty Skin” label. It specifically targets medicated and non-medicated skin care, soap, body care and personal care products. The label also includes related accessories such as kits, tools and applicators, Page Six reported.

Currently, the Fenty Skin homepage hints at the July 31 launch of the line.

What You Should Know

• Rihanna would launch her much-anticipated skin care line, Fenty Skin, on July 31. She announced its launch on her social media accounts.
• Rihanna's beauty line, Fenty, launched in 2017, has always advocated for inclusivity and diversity.
• Rihanna is going to be the first black woman in charge of a major luxury fashion house.

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Ima try my best to be humble about this but, @fentyskin is coming July 31st exclusively at FENTYSKIN.COM!! Y’all ain’t hear it from me 🤫 but you can shop it early if ya drop me your email through the link in my bio...

A post shared by badgalriri (@badgalriri) on Jul 14, 2020 at 1:55pm PDT

Fenty trademarked names for five non-medicated skin preparations in September 2019 and also, earlier this month. The brand has designated them signature and intricate Fenty Beauty product names.

Advocating For Inclusivity

“Skincare, it’s the truth. It either works or it doesn’t. There’s nowhere to hide," Rihanna told British Vogue.

In the cover story for British Vogue, she voiced her disappointment about the fact that Fenty Beauty was deemed groundbreaking. Launched in September 2017, Fenty Beauty catalysed a shift in the beauty industry. Consequently, it pushed brands to create more inclusive and diverse products for people of colour. She stated she was appalled by the notion that creating products for black people was being considered a marketing strategy.

“Makeup is like a secret weapon. It can go from very subtle to a complete transformation. But for many, that secret weapon is too secret. Makeup companies often cater to women with light to medium skin tones, both in products and advertising, and sideline women of color,” Rihanna told Time Magazine. It had listed Fenty Beauty as one of the best inventions of 2017.

Fenty Beauty showcased 40 shades of foundation and a myriad of diverse makeup models. Instantaneously, other brands too started selling deeper brands. Some even launched campaigns for women of colour.

The beauty mogul and songstress has a $600 million fortune, making her the wealthiest female musician in the world.

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Also Read: Naomi Janumala: Mumbai Model, The Face Of Rihanna’s Fenty Campaign

Ria Chakraborty is an intern with SheThePeople.TV