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Rihanna's Fenty fashion label to close down : Reports

No posts on the brand's Instagram account since the start of this year and no new collection has appeared since November last year.

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In what's a big story, Rihanna's fashion label, known the world over is shutting down. As per reports, the partnership between the singer and luxury goods group LVMH, founders of Louis Vuitton will be closed within the next two years. 

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rihanna fenty shutting down, Rihanna’s Fenty Campaign 19-Year-Old Mumbai Model, The Face Of Rihanna’s Fenty Campaign
Credit: Vogue

There have been no posts on the brand's Instagram account since the start of this year and no new collection has appeared since November last year.

As per reports, Rihanna's label pricing was too high for fans and followers to afford. However the Fenty Beauty line will stay even as fashion closes down. The Savage x Fenty lingerie line and the Fenty Skin lines will also remain open. 

Fenty was reportedly underperforming with buyers last year. "It’s not something that is easy,” the group’s CFO Jean-Jacques Guiony has gone on record to say.

 
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