Representation Matters: Priyanka Chopra On Being Signed By Victoria's Secret

Priyanka Chopra on Victoria's Secret: After the international lingerie company announced the removal of the 'angels' with "real" women with a background story, the Bollywood and Hollywood actor shared the news of her being hired for the same on June 18 on her social media, "It’s crucial for us to show everyone ALL over the world that they matter and are seen," she said.

The US lingerie giant signed Priyanka Chopra, American soccer star Megan Rapinoe and others to replace the brand's hypersexualized models in an attempt at rebranding. These models, who were called the angels, were under scrutiny for their embodiment of male fantasy rather than an accurate representation of what women seek in undergarments.

Priyanka Chopra On Victoria's Secret

Chopra took to her social media on Friday and wrote, "Representation matters. It’s crucial for us to show EVERYONE all over the world that they matter and are seen! As a founding partner of #TheVSCollective and advisor to the business, this is exactly what I intend to do."

She added, "It’s been so incredible to see your reactions to yesterday’s announcement. It’s fuelled me further and I am excited to bring about meaningful change at one of the worlds most iconic brands. I’m so proud to be in the company of the Collective of incredible women that will help this change"

Check Out Priyanka Chopra On Victoria's Secret Development:

Representation matters. It’s crucial for us to show everyone ALL over the world that they matter and are seen! As a founding partner of #TheVSCollective and advisor to the business this is exactly what I intend to do. @VictoriasSecret

(1/3) pic.twitter.com/g8Rrt3bzrj

— PRIYANKA (@priyankachopra) June 18, 2021

Chief executive Martin Waters in an interview with the New York Times said that when the world was changing, they were too slow to respond, as an emendation of their prior ignorance, Waters claimed that they now need to stop being about what men want and to be about what women want.

The first seven women in the world to join the VS collective includes professional soccer star Megan Rapinoe, actor Priyanka Chopra Jonas and LGBTQ model and activist Valentina Sampaio, the first transgender model to be featured in the Sports Illustrated Swimsuit Issue. More women are yet to join the initiative.