Spotify on Tuesday announced that the royals Meghan Markle and Prince Harry have exclusively signed a multi-year agreement deal with the audio streaming platform to produce content that will be uplifting and entertaining.
The company has revealed that the couple is all set to release their "holiday special' this month. Their first release is expected to feature "stories of hope and compassion from inspirational guests". Although, the first complete series will only be available next year.
While introducing himself in the trailer, Prince Harry says, "Hi guys, I'm Harry." Continuing further, He says their podcasts will "bring forward different perspectives and voices that people haven't heard of before." Adding to his statement, Markle says that the podcasts will "celebrate kindness and compassion".
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"So many people have been through so much pain this year," says Harry. "The challenges of 2020 has made it extremely important to remind each other of how interconnected we all are."
In September, the couple signed a pact with Netflix to produce some "Impactful" films and series, while Markle, a former television actress, narrated a wildlife documentary on Disney+. However, this is not the first time. The couple has launched varieties of creative ventures after moving to California this year.
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Not only that, they have been outspoken about racism, police brutality, and politics after stepping down from their position as senior members of the British Royal family in January.
Moreover, they have also begun legal actions against British tabloids over privacy violations.
Spotify, launched in 2008 in Sweden, introduces itself as the "world most popular audio streaming subscription service", has previously signed deals with celebrity podcasters including some prominent and famous personalities like Barack and Michelle Obama, and Kim Kardashian West. They currently have 144 million premium subscribers to their platform.
The company shares spiked by 2% after the news broke out on Tuesday morning. However, the company has yet not revealed the worth of the royals deal.
"The Duke and Duchess of Sussex may live in California, but the power of their voices rests in their status as citizens of the world," says Dawn Ostroff, Spotify's chief content and advertising business officer.
The couple will host and produce podcasts through Archewell Audio, their recently created company.
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Vanshika is an Intern with SheThePeople.TV.
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