Mercedes-Benz Vans USA Appoints Nicolette Lambrechts As VP and MD Of Sales and Marketing

Nicolette Lambrechts appointed as the new Vice President and Managing Director of Sales and Marketing of Mercedes-Benz Vans USA.

Mercedes-Benz Vans USA announced today that Nicolette Lambrechts has been appointed as the Vice President and Managing Director of Sales and Marketing of their enterprise. Her new position will be effective from May 1, 2021 onwards. Nicolette Lambrechts succeeded Robert Veit, who will take over the position as Managing Director of Mercedes-Benz Vans in UK.

Nicolette's new responsibility will include leading all Van business operations of sales, marketing along with service and parts for Mercedes-Benz Vans in the United States.

Marcus Breitschwerdt, Executive Vice President Mercedes-Benz AG and Head of Mercedes-Benz Vans, announced, "We are very pleased that Nicolette Lambrechts will take over the position as Head of Sales and Marketing of Mercedes-Benz Vans USA. The United States is the largest market for our Sprinter vans after Germany. With her many years of international experience in the field of Sales & Marketing, we’re confident she will further develop our van business."

Nicolette's journey in the enterprise

Nicolette Lambrechts is a native of South Africa. She joined Mercedes-Benz South Africa in 2001 as a Graduate Trainee. Nicolette became the sales planner for Chrysler Jeep in 2002 and was promoted in 2004 to distribution and logistics manager for commercial vehicles. Between 2008 and 2014, she oversaw and managed various important roles in the regional enterprise of the conglomerate, where she eventually reached the position of Managing Director. She took over the role of Managing Director of Mercedes-Benz Vans Canada in 2017.

Nicolette joined the MBUSA Vans team in October 2019 as the General Manager for Mercedes-Benz Vans Sales. According to sources, she built "a talented, successful and diverse sales team as well as implemented new business processes and strategies across the entire value chain." This reportedly enabled the team to achieve profitable sales growth within the country's market.

Feature Image Credits: Business Wire