Meme culture has been taking over all of us! In the digital age, internet trends and memes act as an impactful influence. Using the power of the internet, several advertisers and authorities, are thrilling the netizens as well as giving their intended messages. Much to our surprise, the Election Commission of India (ECI) has now hopped on the meme culture.
As the sixth phase of the ongoing Lok Sabha Elections for 2024 is on the edge, ECI is in full swing to encourage people to cast their votes and boost the turnout of voters at the polling booths. Taking the creative approach, ECI chose a trending meme from a film that has been loved and talked about by everyone around the internet.
"Take 'Sajni' On Voting Date": EC Uses Meme To Boost Voters Turnout
Kiran Rao's directorial comeback Laapataa Ladies has been winning the hearts of the audience since the time of its release. The Internet is buzzing with film's memes and songs trending on social media.
One such trending meme is a scene where the protagonist Deepak Kumar (Sparsh Shrivastava) who is a small village man with no proficiency in English nervously asks his wife Phool Kumari (Nityanshi Goel) "Poori English bolkar dikhaye?" (Shall I speak in full English?) before expressing his love to her in a heartwarming scene.
Using the scene as a template, ECI has creatively used the meme to spread the message of voting in a heart-winning way, enthralling the netizens. ECI used the meme as "Poori English bolkar dikhaye?" and swapped the original dialogue with "Let's go vote" in a witty manner.
ECI knowing its target audience went on to captivate netizens as they captioned the post: "This election season take your ‘Sajni' on a voting date" referencing the trending audio 'Sajni' from the film sung by Ram Sampath and Arijit Singh.
Watch here:
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