While buying vegetables from local vendors, asking for free dhania (coriander) is a common characteristic of people in India. Even if getting it needs a bit of verbal scuffle with the vendor owner, people don't budge. They consider free dhania as a fair approach to vegetable purchasing. But what about the online platforms that sell vegetables? Do they provide free dhania as well? Yet again, a woman's undeterred demand for free dhania has made the owner of an online grocery app incorporate the system.
Recently, a social media user Ankit Sawant wrote on X that his mother was unhappy after finding that Blinkit doesn't provide dhania for free. She was surprised to see that despite buying vegetables, one has to pay for dhania.
A mother's demand for free dhania from an online grocery app
"Mom got a mini heart attack because she had to pay for dhaniya on Blinkit. @albinder - Mom is suggesting that you should bundle it for free with a certain amount of veggies," Sawant wrote, tagging Blinkit CEO Albinder Dhindsa.
The tweet went viral.
Shortly, Dhindsa replied to the tweet and said, "Will do"
What was next? Dhindsa announced the new feature of 'free dhania' in Blinkit, thanking Sawant's mother. He further said that the company will further galvanise the feature.
"It’s live! Everyone, please thank Ankit’s mom. We will polish the feature in the next couple of weeks," Dhindsa wrote.
The CEO implements the women's demand
Dhindsa's response and action have received huge traction. His tweet garnered 7,50,000 views and over 10,000 likes. Users are celebrating the new feature in the online grocery app.
One of the users wrote, "This dhania update is worth a billion dollars in market cap. 5% higher closing tomorrow."
Another user wrote, "Great you are listening to your customers so promptly," while requesting Dhindsa to introduce "jute/cloth bags for carrying against refundable fees."
A third user said, "Don't know about the profit loss business mindset. But this is really a good gesture, at least now boys don't have to try hard to convince their mother to buy vegetables online."
How the free dhania demand show' women's financial skills
Clearly, people are hailing the free dhania feature of Blinkit. The woman behind this change left us surprised by her successful attempt to extend the free dhania system in vegetable buying to a leading online grocery platform. This shows that women's actions, thoughts and strategies, often dismissed as trivial and irrelevant, are actually beneficial. Many people convert women's bargaining scuffle with vegetable sellers into a stereotype. They mock women for being too stingy and penny-pincher.
But it is exactly this attitude of women that helps them buy vegetables at reasonable prices and hence maintain the family's budget. Every one of us is familiar with shopkeepers' tendency to sell items at an over-prized rate. If you don't know how to bargain, you will end up paying an extra amount for a cheaper item. Automatically, this will affect your budget.
However, if you shop with women, they will go shop to shop but won't give in to the tricks of the shopkeepers. That's how women too are equipped with financial management skills.
No matter how much we push women inside the kitchen, they develop skills that can change the world. Their skills are not limited to transforming the house and its budget. A woman's demand to seek free dhania was so rational that it changed a company's policy. Imagine the change that will happen if the world begins to incorporate more of women's ideas.
Views expressed are the author's own.
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