What Do Increasing Users On Extramarital Dating App Say About Monogamy?

In recent times, India has witnessed a shift in attitudes towards extramarital affairs, challenging several perceptions. A departure from traditional expectations, especially among the younger generation, signals a growing emphasis on personal happiness and emotional fulfilment over conforming to conventional marital constraints. The rapid urbanization sweeping across India has ushered in significant lifestyle changes.

Urban centres, with their faster pace of life and exposure to diverse perspectives, have created an environment where individuals feel more liberated to make choices aligned with their personal desires. The anonymity provided by cities allows people to explore relationships beyond the confines of immediate social circles.

Digital Discretion And Dating Apps

The advent of technology, particularly the rise of dating apps like Gleeden, has played a crucial role in reshaping India's stance on extramarital affairs. These platforms offer a discreet and convenient avenue for individuals to connect with like-minded people, fostering the exploration of relationships outside traditional partnerships. The digital realm's anonymity and security encourage more people to venture into extramarital connections.

Gender Dynamics

A surprising factor in the rise of extramarital affairs in India is the changing role of women. With increased education, career opportunities, and empowerment, women are challenging traditional gender roles. This empowerment has shifted relationship dynamics, with women feeling more empowered to explore their desires and seek emotional fulfilment beyond traditional marriages.

As societal expectations evolve, individuals are increasingly prioritising personal happiness and well-being. The traditional notion of sacrificing personal desires for societal norms is making way for a more individualistic approach. The pursuit of happiness has become a driving force, prompting individuals to seek fulfilment and satisfaction in relationships outside the bounds of conventional marriage.

Impact and Growth

Gleeden has witnessed a substantial increase in its membership, reflecting the evolving attitudes in Indian society. The app has witnessed a staggering growth of 383% in 2023 alone, and around 20% of its users are now Indian. The platform's commitment to data privacy, confidentiality, and anonymity has contributed to its significant success. Notably, the increase in women subscribers, with a remarkable growth of 128%, underscores the platform's dedication to providing a safe and secure environment for women to explore and create lasting relationships at their own pace.

The growing conversations about extramarital affairs in India are indicative of broader societal changes. Driven by cultural, urbanisation, technological, and individualistic factors, this shift represents a recognition of individual agency and the pursuit of happiness. As India continues to undergo social transformations, it will be intriguing to observe how these changing attitudes reshape the landscape of relationships in Indian societies.

Views expressed by the author are their own