Eros Now Apologises After Being Trolled For Sharing "Vulgar" Memes On Navratri

Streaming platform Eros Now has tendered an apology on Twitter after being trolled for sharing "vulgar" memes in Navratri. #BoycottErosNow began trending on Twitter today after people began sharing screenshots of memes and tweets posted from the production houses official handle.

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Following the social media outrage, Eros Now, owned by Eros International, has not only apologised but has also deleted the posts in question. "We at Eros love and respect our cultures equally. It is not, and it has never been our intention to hurt anyone’s emotions," read the statement shared by Eros Now on Twitter. "We have deleted the concerned posts and we apologise for having offended anybody's sentiments," it further read.

pic.twitter.com/oKxyc2xfA2

— Eros Now (@ErosNow) October 22, 2020

What were Eros Now's memes about

"Do you want to put the 'ratri' in my Navratri," read one of the memes featuring a still shot of actor Katrina Kaif, that was reportedly posted by Eros Now. "Let us have some majama in my pajama," read another meme.

Just a small sample of the Hinduphobic posts by @ErosNow on Twitter and Instagram.

It seems brands have started offending Hindus to get cheap attention. Don’t let this attention come for “cheap”. pic.twitter.com/LFLCyAZL32

— Monica (@TrulyMonica) October 22, 2020

Many social media users expressed outrage over numerous such memes that Eros Now had shared during the festival of Navratri, calling them "hinduphobic" and "vulgar". Actor Kangana Ranaut too criticised the memes, calling all streaming platforms "nothing but a porn hub".

We must preserve cinema as a community viewing theatre experience,its more difficult to enthrall large section of audience than sexualise content for personal viewing, digitisation of art faces this major crisis, all streaming platforms are nothing but a porn hub. SHAME @ErosNow pic.twitter.com/qKHde2R4HI

— Kangana Ranaut (@KanganaTeam) October 22, 2020

Further writing on the nature of content catered on streaming platforms, Ranaut wrote in her Twitter thread, "Even on international streaming platforms the nature of the content is sensational we need to manufacture overtly sexual, deeply gruesome brutal, violent content, essentially to arouse the viewer’s sexual appetite, very difficult to get any other content cleared by their teams."

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The streaming platform has been sharing images of Bollywood actresses from films produced under its banner on Instagram as well. However, these are just images accompanied by captions and not memes.

View this post on Instagram

Mastani is all set for Day 1 of #Navratri 2020! Doesn't @deepikapadukone look gorgeous in grey? #HappyNavratri #ErosNow #BajiraoMastani #DeepikaPadukone #Grey

A post shared by Eros Now (@erosnow) on Oct 16, 2020 at 7:30pm PDT

View this post on Instagram

Exude grace and feel majestic as you wear royal blue today, on Day 5 of Navratri! Here's some inspiration from #Bollywood’s royalty. @aslisona @aishwaryaraibachchan_arb @madhuridixitnene @sridevi.kapoor @taapsee @kanganaranaut @kareenakapoorkhan #Navratri #RoyalBlue #SonakshiSinha #AishwaryaRai #MadhuriDixit #Sridevi #TaapseePannu #KanganaRanaut #KareenaKapoor

A post shared by Eros Now (@erosnow) on Oct 20, 2020 at 10:02pm PDT

Image Credit: Twitter

This is a developing story.