Digital Is Changing The Way We Shop And Pay

Do you remember the last time you bought anything from a store or paid Cash On Delivery — a concept that became hugely popular in India with the advent of e-commerce or digital shopping? Well, we are one step ahead now. Most transactions in urban India today happen through netbanking, card swiping or the new variant like PayTM and Mobikwik.

So how is digital changing the way we make payments?

Rajiv Anand of Axis Bank told SheThePeople.TV, “Digital has become an imperative. More and more of our customers are doing their transactions online. At some level, we have been market leaders within the digital banking franchise. Digital Women Awards fits very nicely with the ethos that we have.”

PayTM and Mobikwik have proved to be a game-changer. More Indians are now paying both small as well as large sums through their phones. And it is heartening to see women taking leadership positions in both these innovative efforts at paying money. While Upasana Taku founded Mobikwik, PayTM recruited Shinjini Kumar as its CEO in February this year. Mobile payments and commerce platform PayTM also appointed Ruchita Taneja Aggarwal and Priya Karnik of Citibank for its payment bank last year.

ALSO READ: This Is How Digital Women Awards Empowers Entrepreneurs

All these methods of payment are making us broadly cashless. It has changed the way we shop for things ranging from clothes, mobiles, washing machines, grocery, etc. Today, one can actually order fresh organic veggies online, fresher than the ones you get in your nearby vegetable market. By making online payments, we are inherently trusting the seller, a concept that was difficult to believe a few years ago.

"We are going to  show much more growth. And the Bharat that we focus on will come online in a very big way, especially with the digitization of the payment system," - Radhika Agarwal on digital payments 

In an earlier interview, Radhika Agarwal, co-founder of Shopclues, told SheThePeople.TV how she wants to transform the way tier II and III cities shop. “We are going to  show much more growth. And the Bharat that we focus on will come online in a very big way especially with the digitization of the payment system. We are expecting a lot more people move to e-commerce,” said Agarwal.

Cashless Revolution

While that was about buying, here's what experts have to say about paying. Upasana Taku is kicked about bringing Mobikwik at the fore of payment categories. She spoke about bringing the cashless revolution when Mobikwik received a funding of $40 million from Net 1 UEPS Technologies in August last year.

“We look forward to learning from the best practices in serving the un-banked and under-banked users, while taking progressive steps towards making India a cashless economy. Our pioneering innovations in the fintech industry have helped us maintain this lead position. With support from strategic partners, we look forward to further strengthening our product offering and realizing our vision to let users save, borrow, pay and invest using MobiKwik,” said Taku.

The Digital Women Awards, which SheThePeople.TV hosts every year, puts the spotlight on how women are entering the digital space and transforming the way Indians shop from offline to online. It is crucial to recognize the strength of women in the digital space. And felicitate the ones who are coming up with their innovative ideas in different sectors like tech, AI, safety, lifestyle, services etc.

More Stories by Poorvi Gupta

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