Cherie Pridham Becomes First Woman To Take Sports Director Role At Men’s WorldTour Level

Breaking the glass ceiling, Cherie Pridham is the first woman to take up a role as sports director in a men’s WorldTour team, as she joined Israel Start-Up Nation. Pridham is a former professional who has a long history of running men’s teams. After 11 years of  running Conti outfits, she recently announced the closure of her British Continental squad Vitus Pro Cycling.

Israel Start-Up Nation has been hiring big time for 2021, as they are trying to build the team around their new Grand Tour leader, Chris Froome.

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Pridham took to twitter to announce this news. Her tweet read,"An amazing team @YallaIsraelSUN and an incredible opportunity. I can’t wait to start this new chapter!"

An amazing team @YallaIsraelSUN and an incredible opportunity. I can’t wait to start this new chapter! https://t.co/Jo0ORcs9he

— Cherie Pridham (@ChezPro) December 4, 2020

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During an interview, Pridham expressed her happiness and said that she  feels "truly proud and privileged to be the first woman to serve as a sports director at the WorldTour level". She further added that it felt great to join one of the "best teams in the world and being entrusted with great and legendary riders."

She had a great 15-year career as a pro, however, it was cut short by a hit-and-run in the year 2006. Since then, Pridham turned her attention management with Team Raleigh, eventually coming to own the squad.

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She said to Cycling Weekly,“ My role is directeur sportif, not female directeur sportif, and I know that I’ll be expected to concentrate on that aspect. I’ll be tackling the very same issues as my colleagues – I’ll make the same mistakes and have the same successes too. I have dealt with male cyclists all my life, so I do not see the move as any different in that regard.”

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Khushi Gupta is an intern with SheThePeople.TV