Broadcast Council BARC gets Kalli Purie as its first female Board Member

The Vice-Chairperson of India Today Group, Kalli Purie, has been appointed on the Board of Directors of Broadcast Audience Research Council, India (BARC India). This appointment makes her the only woman member on board of BARC. While some would argue BARC should have long had a female board representative, the choice of Purie is an appropriate one. Kalli Purie was nominated by the Indian Broadcasting Foundation, a majority stakeholder of BARC, India. Purie is the business face of the Indian Today group and credited with the group's focus on digital. She grew through the ranks, after Kalli started working with India Today as a Marketing Executive and a Reporter for their magazine in 1996.

Purie completed her education from Oxford University in Politics, Philosophy, and Economics. She is also part of the President Management Program from Harvard School of Business, USA.

She was later appointed as the Chief Executive Officer of the India Today Group, Digital. Since then she has paved the way for the India Today to become the largest digital publishers in India. The magazine's website claims they reach 30 crore readers across platforms.

Purie is know for her  experiments at the group. She led the launch of Aaj Tak HD, India’s first HD Hindi news channel. She also pushed for the brand India Today to create India Today TV. 

Kalli was announced ‘Impact Most Influential Woman Award’ for the year 2020. Awards are not new for her. She received ‘The Outstanding Media and Entertainment Award’ at the annual 21st Century Icon Awards in London as well as ‘India's Most Powerful Women in Media Award'  in September 2019 at the Confluence Award held at The British Parliament.

Kalli Purie is also an author, she wrote Confessions of a Serial Dieter, a book which was published in 2012.

Arunima Sharma is an intern with SheThePeople.TV