Aditya Birla Fashion To Buy 51% Stake In Masaba

Aditya Birla Fashion Masaba: Masaba Gupta, India's leading designer and founder of Masaba Lifestyle, took to social media on 14 January to announce that India's leading fashion company Aditya Birla Fashion and Retail Limited has partnered with her to build a gen-next focussed fashion and lifestyle business under Masaba.

"This partnership aims to create a young, aspirational and digital-led portfolio play across the affordable luxury statement in fashion, beauty and accessory categories. As per a report, Aditya Birla Fashion and Retail said that it will buy a 51% stake in House of Masaba Lifestyle for ₹90 crore as 'Masaba' brand targets to achieve annual revenues of around Rs. 500 Cr in the next 5 years.

More about Masaba Gupta

She was born in 1989. She was raised single-handledly by her mother Neena Gupta.

Masaba Gupta founded House of Masaba Lifestyle in 2009. It sells under the brand name Masaba and offers a wide array of products ranging from cosmetics to clothes.

In an interview with SheThePeople, she talked about her brand and said, "We haven’t stopped trying to reinvent at any given point in time. I find the brand revolutionary in that sense because I don’t think I’ve ever said that I have had enough. We are always trying to do something new, and we are always trying to represent ourselves differently, which is very important to me."

She also shared how hard work has been the main mantra behind the success of her brand. She said, "Be disciplined about what you do and how you do it. I don’t think I’m half as talented as many of my contemporaries out there, but I make up for what I lack in talent, with hard work. Your discipline and your hard work is your ammunition, use it well."

In 2019, Masaba and her mother featured in a Netflix series with the name ">Masaba Masaba.