5 unique mantras to business success for women

November marks the countdown to the #DigitalWomenAwards - India's biggest event to celebrate and recognise women in the online and digital world. These successful women have put ideas and acumen together build and run startups. What does it take to be entrepreneurial and gutsy like them?

Have a Plan & Work That Plan

The first step toward starting a business is to have a plan in place. Most successful businesses take the time to make sure they have a blueprint to success, a plan. When you have a blueprint and a direction to go, you will be so much more successful. There are many free resources across the Internet that can aid you in structuring and thinking through the writing of your business plan. Once you get the plan in place, follow it!

Network and build relationships

Nurture relationships that are helping your business and confidence. Follow up with people to let them know what you did with their recommendations and how it worked (or didn’t work) for business. Grow by connecting and meeting people and seeking their experience and understanding to learn and improve.

Be Flexible Change direction when something isn’t working

In a business, decisions may go in either direction but know when to seize the moment and change focus where needed. Set a timeframe for recognizing success based on a particular plan, and don’t be afraid to change directions if the plan has not worked.

Take Calculated Risks 

Optimizing risk is key but not minimizing it. Calculated risks must be taken to enable change, to improve, and meet new customer needs. Eliminating risk will eventually cause any owner to restrict themselves and not take big decisions. Mistakes will happen, so the objective should not be to eliminate all mistakes, but to catch them before they create disasters, and become repeatable.

Be A Woman Leader

You are not expected to be rambo at work. If you think you come with certain skillset, make use of it. If you have an enhance sense of people, use it to your favour. If you are stronger at client servicing, go for it. Don't be a man-boss to operate. Be who you are. Believe that it doesn't matter whether you are man or woman to deliver results. At the same time, in structures and attitude be in your skin and not act like a man at the job.

Opportunity to win a trip to Spain's smart cities at Digital Women Awards

Smart Destinations by Tourism Spain from SHE THE PEOPLE on Vimeo.

There is a larger story

Continually remind yourself that you are part of something larger than you. This will allow you to shed fears about business uncertainty, feeling out of control, and wondering what your life’s purpose is. When you realize you are part of a bigger picture, it will help you ascertain that you both deserve and need to be successful and happy. And those will power your ability to focus and grow.