Former professional baseball player and Jennifer Lopez's ex-fiance Alex Rodriguez launched Him & Hers’ first makeup for men. The concealer “Blur Stick” for men was launched with Him & Hers, the beauty and wellness company.
Alex Rodriguez and his then-fiance Jennifer Lopez became investors of Him & Hers together last year. Rodriguez took to Instagram to promote the “Blur Stick”. He said that he wanted to create a product that solved an issue he had to deal with every day. “I realized as I was jumping from meeting to meeting, I needed something quick and easy in my routine to conceal blemishes or razor bumps,” said Rodriguez.
Rodriguez described the “Blur Stick” as a “convenient concealer” that was designed for men. He said the “Blur Stick” could be used for skin imperfections.
People praised Rodriguez in the comment section of the post, one user said “I don’t see anything wrong with men doing their thing to look good”. Some commenters weren’t as supportive, with one person commenting “I’m sorry this looks hilarious” and another commenter telling him to “man up”.
Businessman and philanthropist Alex Rodriguez played 22 seasons in Major League Baseball and is the owner of the National Basketball Association’s Minnesota Timberwolves. After Rodriguez retired as a professional baseball player, he became a broadcaster for television channel Fox Sports 1, a cast member of the business reality series Shark Tank, and a member of ABC News network.
Since 2018, Rodriguez has been a member of the broadcast team of Sunday Night Baseball, the weekly telecast of Major League Baseball. Rodriguez serves as the analyst on Sunday Night Baseball.
Alex Rodriguez founded a holding company named A-Rod Corp in 1996. In 2008, he founded the real estate development firm Newport Property Construction. Rodriguez founded Monument Capital Management in 2012, by 2019 it had acquired more than 700 million dollars of real estate assets.