Stuck With Diwali Shopping? Check Out These Homegrown Indian Wear Brands

As the festive season of Diwali approaches, it’s the perfect time to refresh your wardrobe with vibrant and stylish ethnic wear. This year, why not support local artisans and celebrate the rich tapestry of Indian fashion by exploring homegrown women-led brands that offer unique, handcrafted pieces?

Check Out These Homegrown Indian Wear Brands - In No Particular Order

Bunaai

Brand Overview: Founded by Pari Choudhary, Bunaai serves as a “one-stop destination” for enthusiasts of Indian ethnic wear, offering a diverse range of styles including kurta sets, co-ord sets, suit sets, kaftan kurta sets and wide ranges of sarees. Their designs are deeply inspired by traditional folktales, showcasing intricate prints and patterns that reflect India's rich heritage.

With a dedicated section on their website showcasing celebrities in Bunaai, shoppers can explore a curated collection worn by notable figures, reinforcing the brand’s reputation as a go-to for style-savvy individuals. 

Diwali Offers: While specific Diwali sales are live, customers can also use code PREPAID to get 10% off on purchases, adding an extra layer of joy to your festive shopping. Click here to visit the website.

Ek Katha Clothing 

Brand Overview: Ek Katha is a luxury sustainable ready-to-wear clothing label for women, advocating for slow fashion and ethical craft practices. The brand collaborates with various handloom fabrics sourced from different regions of India, including Kota Doria from Rajasthan, Mulberry Silk from Bengal, Kala Cotton from Kutch, and Chanderi from Madhya Pradesh. These fabrics, combined with the Batik woodblock printing technique, enhance the drama and dimension of the humble cloth.

Diwali Offers: The brand is offering an e-gift card facility and a selection of festive special clothing. Click here to visit the website.

In an earlier interview, SheThePeople asked Ek Katha's owner and designer, Madhumita Nath, about the importance of preserving traditional Indian art through conscious consumerism, she stated, "We need to ask relevant questions before purchasing- what is the need, how is it made, who made it, etc. When we know the answer to that we would value a product made by a real human more than a mechanised product even if it is cheaper. “

She added, “Knowing the story is connected with your purchase and the product is no longer just a product to be consumed. Handmade and traditional methods of manufacturing, the slow processes ensure traditional wisdom and ecologically aligned methods are adopted and the benefits to the end user are also immense, I am talking of products across sectors.”

The Loom

Brand Overview: Founded by Komal Goel, The Loom is a distinguished fashion brand specialising in traditional Indian wear, offering a diverse range of collections, including suit sets, Anarkalis, casual wear, and wedding attire, available in 16 exclusive sizes. Their fabric selection is equally impressive, featuring options like cotton, silk, chanderi, and organza, ensuring that every piece is not only stylish but also comfortable and unique.

The brand takes pride in curating hand-picked designs that are fresh, exciting, and perfect for any occasion, whether it be a festival, wedding, or office setting. Its philosophy centres on providing sophisticated, high-quality outfits that celebrate the essence of Indian craftsmanship. Celebrities like Raveena Tandon and Parineeti Chopra have been captured wearing the brand.

Diwali Offers: This Diwali, The Loom is rolling out its "Big Diwali Sale," offering customers a fantastic "up to 80% off" on festive bestsellers. Click here to visit the website.

Aabhaari

Brand Overview: Founded by Jyotii Sethi, Aabhari specialises in exquisite sarees, showcasing an array of categories designed to celebrate the essence of femininity and craftsmanship. The brand emphasises not just the fabric but also the women who adorn their pieces, creating a connection between tradition and contemporary style.  

Jyotii shared her inspiration for founding Aabhari and reflected on her journey, saying, "My inspiration to start this business came from a love for traditional crafts. I work with pieces that feel both timeless and relatable, especially for people who are connected to our culture and appreciate such designs. Running a lifestyle channel, I’ve seen how people value thoughtful and personal touches in their lives, so I envisioned a brand that could be a part of those meaningful moments, as most of our sarees are hand painted, hand-embroidered, or hand-dyed.”

Speaking about products and Diwali offers, she added, “Each item on our website could be gifted to celebrate relationships and traditions, adding a special charm to every occasion. We also have wardrobe freshener bars and scented candles—all handmade and made in India. Moreover, we are offering 50% off on most of our products, making them the perfect gift for this festive season.”

Diwali Offers: Click here to visit the website.

AnjanaSe

Brand Overview: Founded by Ankita Bohra, AnjanaSe is a fashion brand that specialises in handcrafted ethnic wear, including an exquisite collection of lehenga sets, Anarkali sets, anarkalis, blouses, and dupattas. Each piece is meticulously crafted with a passion for quality, utilising centuries-old techniques that embody the artistry and tradition of Indian craftsmanship. 

The brand takes pride in its unique designs, which have been graced by renowned actors such as Rashmika Mandanna, Sonam Bajwa, Vidya Balan, Adah Sharma, and Yami Gautam, showcasing the elegance and allure of Anjana Se's creations.

Diwali Offers: Currently, AnjanaSe does not have specific Diwali offers, but it's worth visiting their website as you might stumble upon delightful surprises or offers. Click here to visit the website.

Deebaco

Brand Overview: Founded by Sarita Rawat Singh, Deebaco is a fashion brand that specialises in Kurtas, Kurtis, Kurta Sets, Ethnic Bottoms, Fusion Wear and Dupattas  Each piece is crafted from carefully selected fabrics like cotton, rayon, georgette and polyester ensuring a breezy and comfortable fit for daily wear. 

The brand celebrates all body shapes and sizes, ensuring that its collections cater to all body sizes. What sets Deebaco apart is its commitment to subtle yet stylish designs. Their clothing exudes elegance, sophistication, and an air of sobriety, making it suitable for everyone. 

Diwali Offers: As you prepare for Diwali, Deebaco has special festive items, from Kurta Pants Sets with Dupattas to three-piece sets, all designed to be affordable yet alluring additions to your wardrobe. Click here to visit the website.

Nilibar 

Brand Overview: Founded by Uttam Singh and currently owned by Sonu Nilibar, Nilibar is a heartfelt tribute to Indian womanhood, celebrating the elegance and diversity of ethnic wear. The brand specialises in a stunning range of sarees, lehengas, and suits including an impressive selection of readymade suits, unstitched suits, anarkalis and various styles such as jacket-style suits, garara suits, sharara suits, and palazzo suits. 

Positioned as a slightly high-end brand, the brand is a favourite among influencers, designers, and celebrities, making it a sought-after choice for those looking to make a statement with their ethnic attire.

Diwali Offers: While specific Diwali offers are yet to be announced, visiting their website might lead you to exclusive deals and stunning pieces perfect for your celebrations. Click here to visit the website.