Why Masoom Minawala's Initiative To Help Small Indian Brands Matters

Masoom Minawala, global influencer, entrepreneur, and content creator, has made a significant announcement aimed at promoting the growth and visibility of emerging Indian brands. With her extensive experience spanning over a decade in the industry and having previously led as the CEO of an e-commerce start-up, Minawala's initiative represents a crucial step forward in supporting small brand owners on their path to success.

As the digital landscape continues to evolve, the role of influencers in shaping consumer preferences and driving brand awareness has become increasingly prominent. Masoom Minawala recently took to her stories and announced the initiative. She wrote. "Looking to discover emerging Indian brands that would benefit from getting the eyeballs of my platform. Ideally bootstrapped brands that can’t currently afford much marketing. Entrepreneurs with a dream. Please DM. Don’t reach out if you have 20k followers, I probably already know you."

Masoom Minawala Set To Help Emerging Indian Brands With New Initiative

Minawala's initiative not only exemplifies the potential for positive change but also highlights the transformative power of collaboration in propelling the growth of small businesses. 

Masoom Minawala On Challenges Faced By Small Brands 

In an interview with SheThePeople, Masoom Minawala highlighted some of the major hurdles faced by small businesses in today's landscape. She said, “I think the largest challenge that small businesses face in India is that they are too many and the possibilities of visibility with low capital are very few. So you're seeing the larger companies have very large marketing spend, and they're being more flexible and more loose with how they manage and how they distribute these marketing expenses which actually makes it so much harder for the smaller companies.”

She added, "This is where I saw that somebody like me can play a very important role, especially in the middle. ...And I was like, how do I leverage this platform I have to help and support thousands of these small businesses who are possibly and probably going to shut shop because they can't deal with the pandemic and the effect that pandemic has on their businesses, which actually with the reason that my series 'support Indian designers' began."

By extending a helping hand to small businesses, Minawala is poised to provide invaluable exposure to these brands, enabling them to reach a wider audience and thrive in a competitive market landscape.

Other Influencers Who Joined The Movement

This isn't the first time Masoom Minawala has embarked on such an initiative. In fact, she has consistently shown her support for small businesses right from the beginning. During the COVID-19 pandemic, she initiated the #SupportIndianDesigners campaign to assist such businesses, featuring them in her posts and stories. Her efforts were joined by several other influencers and creators, including Juhi Godambe, Saakshi Sindwani, Aakriti Rana, and Jyotii Sethi, who have continued to support small brands through their platforms ever since.