Tired of seeing the same old trends like the ‘Gulabi Saree’ everywhere? Well, I've found five amazing couple creators who do things differently. They make their own fun and unique reels that really stand out. And even when they join in on trends, they put their own spin on them, making them interesting to watch. Let's give a big shoutout to these awesome creators for keeping us entertained!
In a recent chat with SheThePeople, these couples talked about their journey in content creation, the ups and downs of working together, and much more. So, join me as we celebrate the wonderful world of Indian Instagram Couple Creators, where creativity and love come together to make every post special.
Varsha Shukla and Aditya Vashisht
Varsha Shukla and Aditya Vashisht, the duo whose comedy reels have likely graced your feed, are a Delhi-based couple. Their content covers a wide range of topics, from role reversals to navigating the complexities of toxic relationships, mother-in-law woes, and dream vs. reality (my favourite), all presented in a satirical and entertaining manner.
But do you know how this couple transitioned from their full-time jobs to becoming content creators? Varsha shares, "I studied mass communication and dabbled in acting for documentaries during college. In 2015, I landed a job in the production department of a YouTube channel. Encouraged by my seniors, I stepped in front of the camera. From there, I ventured into print shoots, commercial ads, and acting in YouTube videos. When Instagram introduced reels, I began my journey as 'humhainvarsha' while five months pregnant."
She further adds, "When I resumed making content after my delivery, people liked my content as it got decent engagement and views. In March 2022, one day my husband Aditya said something really funny related to diet, and I recorded it. The video got over 10 million views. I was super motivated, and Aditya was also convinced that this could be something. That is when we started making husband-wife content. We make relatable content with a hint of satire."
Shivangi Sharma and Arjun Sengupta
Shivangi Sharma and Arjun Sengupta, a couple based in Mumbai, have gained fame for their wide-ranging content. From exciting food challenges to travel vlogs, they showcase it all. And let's not forget Shivangi's makeup and fashion videos—I was hooked! Reflecting on their journey, Shivangi shares, "Our venture into content creation began in 2017 with humorous skits, driven purely by the joy of creativity. Unexpectedly, in 2018, my beauty videos gained traction, propelling our YouTube channel to success. Initially, we never imagined content creation could be a sustainable career path."
Despite Shivangi's background as a TV actor, the allure of YouTube kept her engaged, even as acting opportunities presented themselves. As their channel gained momentum and income, their dedication to content creation intensified. Eventually, they took a leap of faith, fully committing to their passion for creating engaging online content.
The couple initially began their journey on separate YouTube channels, with Shivangi specialising in beauty content. However, their shared passion for content creation led them to establish a joint channel, "ShivArjun," dedicated to showcasing their mutual love for food. She says, "We knew we wanted to keep creating together. With that thought in mind, we started our second YouTube channel 'ShivArjun' where we showcase our love for food through our content. We are committed to making entertaining videos in that niche."
Kanupriya Gupta and Rohit Sukheja
This couple's comedy videos capture all those quirky, relatable moments and habits that couples share. Their content is so spot-on and entertaining that you'll find yourself nodding along. Trust me, I couldn't help but watch them all in one go.
Take a look:
The couple reflects on their backgrounds, stating, "Rohit came from a corporate background, but he always had a creative itch. He wanted to write, tell stories, and create art but wasn't sure how to channel it. Meanwhile, I was working as an actor, but when COVID hit, work became scarce. Together, we saw social media as a way to spend more time together. Rohit's talent for sketch comedy and my acting background made it a natural fit for us to create content."
Kanupriya reflects on their content, saying, "Our niche is in sketches, and we're known for adding a twist to our videos, earning us the nickname 'twist king and queen' from our audience."
Himani Dhall and Devansh Kamboj
I bet you've stumbled upon their viral reels on your feed too! They make relatable couple content, from hilarious reels to fashionable couple shots and travel adventures. I especially enjoy seeing Devansh pamper Maggi, aka Himani, and his voice-over for her videos.
Maggi, an architect turned content creator, shares her journey: "It just felt restrictive and I just felt like I just couldn’t work for someone else. Leaving my 9-to-5 job was daunting, but diving into content creation felt liberating. It was a risk worth taking.' Discussing their transition to couple content creation, Maggie shares, "Meeting Dev while both creating content led to a natural progression. Initially, we never intended to document our wedding, but our parents' insistence led us to hire videographers. The positive response to our wedding videos encouraged us to pursue couple content creation, defining our niche as lifestyle couple content creators and entertainers."
Martina and Zain Anwar
One of my absolute favourite creator couples is Martina and Zain, whom I stumbled upon through Zain's content. What sets them apart is their unique approach to making even the smallest moments in life fun. What I admire most about them is their incredible support and cooperation with each other, which shines through in everything they do.
Martina reflects on her transition into content creation, sharing that it "was not an easy one." She explained, "This is considering I had a full-time job as an educator, and when you’re dealing with young minds, you need to give it your absolute 100%." Despite the challenges of juggling work and content creation, she acknowledges the misconception that it's a cakewalk, emphasising, "It’s like any full-time job and requires a lot more than just standing in front of the camera."
Discussing her collaboration with her husband Zain, Martina reveals, "My inspiration is my husband. He is a content creator who also has a full-time job, so to be able to smoothly balance and manage both is a lot of hard work." Inspired by him, she began documenting her surroundings, experimenting with vlogs and reels. She adds, "I feel documenting my interfaith relationship and celebrating the fact I am part of a large family that has a mix of cultures, faiths, languages, and practices—and to showcase that to the world—will always be my larger focus."
The Ups & Downs Of Working Together
Varsha reflects, "In terms of benefits, we both can prioritise this together. It means we get to spend more quality time with each other and our kids. As for challenges, there are quite a few. Since we need to shoot videos together, coordinating our schedules can be tough, especially with a baby. Plus, we often have disagreements about our content ideas." Martina shares that while content creation allows them to spend time together, it can also introduce stress and chaos into their lives on certain days. However, she emphasises that she makes sure everything resolves positively in the end.
Shivangi agrees, adding, "When two people share a vision, something magical happens. We truly believe that. Each of us brings our own strengths and skills to the table, which helps us brainstorm innovative and diverse content. On the flip side, maintaining a healthy work-life balance was a challenge at first. But we've managed to sort it out by sticking to a schedule and making sure work doesn't take over every aspect of our lives."
Devansh points out the most difficult part saying, "There's often a struggle over who posts what content and who gains more followers or business opportunities. However, we both understand that this is just part of the business. We focus on supporting each other's growth on social media and leave the negativity behind."
Kanupriya emphasises the importance of individual growth within their partnership: "Even though we're a couple, we're also individuals with our aspirations. It's crucial for both of us to grow individually, not just as a duo. This means putting in double the effort to create content, which can be quite demanding."
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