A 78-year-old grandmother started a knitting business called Caught Craft Handed based in Delhi along with her granddaughter. The two of them created an Instagram account to showcase their creations. The elderly Sheela Bajaj and her 27-year-old granddaughter Yukti Bajaj got the idea to start the knitting business called Caught Craft Handed in 2020 during the COVID-19 lockdown. Yukti Bajaj spoke to a publication about how their small business began.
Yukti said that “I have always seen my grandma knitting clothes for us since childhood. She is fond of knitting sweaters and socks for us and even the neighbourhood kids.” Seeing her grandmother’s talent and passion for knitting, she created an Instagram page 'Caught Craft Handed’ to display the knitting designs.
Grandmother Starts Knitting Business
The grandmother granddaughter duo now have a team of six to seven women that help Sheela Bajaj complete her orders. The price range starts at Rs 100 and can go up to Rs 5,000 depending on the product being made.
Yukti Bajaj was raised by her mother and grandmother after her father passed away when she was a child. Her mother passed away a few years ago and now she lives alone with her grandmother. Yukti is currently working for Accenture and helping with the knitting business.
In an interview with The Better India, Yukti spoke about how she used to be a language expert with a firm in Delhi and used to travel to work. After COVID-19 hit, she began working from home and noticed how bored her grandmother was getting at home. She decided to reintroduce her grandmother to knitting and the hobby quickly turned into a small business.
While the initial response to their business and Instagram page was dismal, it grew over time. Currently, their Instagram account ‘Caught Craft Handed’ has more than 37,000 followers and has more than 480 posts. The business initially shipped around 8 to 10 orders each month, and now the business ships close to 20 orders per month.
There are several stories of elderly women starting businesses during the COVID-19 lockdown. The 77-year-old Urmila Asher began a snack business 'Gujju Ben Na Nashta' to help financially support her grandson.
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