What To Lookout For While Buying Diamonds

Let's face it, most of us have wanted to own a diamond, or more, at some point in our life. For many of us, it's been a goal, perhaps because it's a symbol of achievement, of our own investment or simply something we love. The new-age woman doesn't shy away from putting herself first and invests in her own desires but have you wondered what it is about a diamond that attracts many women?

Building A Legacy

Turn back time, and some answers may lie in history. From Bridegerton to Jodha Akbar to the Royals around the world, diamonds have been central to their stories, generating curiosity and aspiration. In the modern world, successful women have donned their fingers with the best rocks and rings around the globe. Diamonds not only stand the test of time, but they have also become a legacy. As women take charge of their lives, money and desires, they want to invest in what can pass through generations. And they want diamonds to be their starting point, which explains the occasion for buying during the festive season.

So we ask, what does it take to invest in a good diamond? What should it be worth, and how does one know its authenticity? The first thing is to head to a trusted jeweller, say a Tanishq, where they not only sell you diamond jewellery but also help you understand what you are investing in - from the type of diamond to its clarity.

Diamonds are natural, but over the years, we now have an excellent standard to measure our investment's worth and learn about its long-term care, beauty and value. So here is all you need to know about diamonds, from the carat you should choose to what determines the colour of a diamond.

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Understanding the 4Cs

The 4Cs help customers understand their diamonds better and are a universal way of evaluating diamonds. They refer to the Cut, Colour, Clarity, and Carat and define the gemstone's worth and selling power. Each C needs to be considered and compared to understand this precious stone before making a purchase.

Cut: A diamond's first C or cut predicts the stone's shimmer factor. It measures the efficiency of a diamond, which is how it reflects light to the observer's eye. Independent of its clarity and colour, a diamond with a good cut will be lively and display brilliance and fire, whereas a lesser well-cut stone might appear dark and dull. The best return of light and brilliance is achieved when the cut of the diamond is neither too deep nor too shallow.

Colour: The colour of a diamond refers to the natural tint inherent in the stone. In nature, most white diamonds have a slight shade of yellow. The industry standard for grading colour is to evaluate each stone against a master set and assign a letter grade from "D" (colourless) to "Z" (light yellow).

Clarity: This C is assessed by the birthmarks present inside and on the surface of your diamond and how well you can see them. While evaluating a diamond, it doesn't necessarily need to fall at the top of the grading scale. Rather, it's more about how clean the diamond appears to the naked eye. The clarity scale is what is used to measure a diamond's clarity. The general grading scale for clarity starts from Flawless (FL) to Included (I).

Carat: A carat is a diamond's weight, and a single carat depends on the cut. This feature is the most interesting to customers because it also defines the value of the investment. Simply put, the greater the diamond's weight, the greater the buyer's investment.

Most diamond buyers who choose white gold or platinum setting jewellery prefer a colourless diamond so that no yellow reflection of the stone detracts from the white look of the metal. A colourless diamond is more expensive, while a light yellow diamond is the least expensive.

Credibility is Key

Diamonds are not just stones; they are celebrations. And so, one must spend time on the buying experience of diamond jewellery. Tanishq has been at the forefront of storytelling extraordinary moments in people's life journeys through its products.

The diamonds at Tanishq are hundred percent natural, unlike synthetic, lab-made diamonds. Every diamond undergoes multiple stringent selection tests on state-of-the-art machines to ensure its authenticity. With consumers showing more interest in owning diamonds, it becomes more important than ever for them to know the worth of the product they are investing in.

Tanishq believes in transparent transactions and keeping all the information for the customers to know about while selecting their products. Customers can get their diamonds attested for authenticity by the jewellers, as the brand's identity is also forever linked to keeping all its diamonds, regardless of colour or texture, natural and rare.

The diamonds at Tanishq are not only rare but also responsibly sourced. Everything is certified, as the brand considers it its responsibility to provide ethically sourced diamonds. Not just that, they strictly follow the Kimberley Process Certification Scheme, and Kimberley Process or KP is a commitment to remove conflict diamonds from the supply chain worldwide.

The diamond shopping experience is central to what it means to a woman. As we go about our daily work as homemakers to CEOs, the diamond stands the test of time and durability, making it a perfect partner to wear every day or pick something for an indulgent occasion.

So this festive season, don't hold yourself back. When light meets a diamond, it emits a clear fire. Those women who love buying their own diamonds, live up to the famous saying, "be the fire."

The article has been published in collaboration with Tanishq 

https://www.tanishq.co.in/diamondpromise