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How Gytree.com Creates Uniquely Targeted Nutritional Products For Women

Founded in 2022 by Shaili Chopra, Gytree is India's one stop nutrition platform for women, providing early-stage and preventative support across daily lifestyle issues from fatigue, PCOS, endometriosis, bone health via nutritional products and programs

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STP Team
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Women's health is often ignored, mostly under researched. The same holds true in nutrition. Markets are full of nutritional prodocts like proteins that are tested on men but not on women. Gytree is a standout effort in a crowded market of metoo-nutritional products and programs with built-for-women offerings to effectively solve for daily chronic issues like fatigue, PCOS, irregular periods etc.

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The way Gytree.com functions is what sets it apart. A Gytree Guide builds a simple to follow regime for everyone who gets the protein or a program and guides them through the usage. Customers are able to connect with the Gytree care managers for queries on diet, nutrition charts, how to consume protein, what kind of Vitamin gummies to have to reduce iron deficiency and more.

"The platform prides itself on more than merely selling women's health products; it offers valuable health education and informative content, providing insight into women's nutrition and wellness," says Swarnima Bhattacharya, co-founder, Gytree. 

"Healthcare for women is outdated, and our families are paying the price. Gaps in care around nutrition, preventive diseases and overall fitness are more apparent than ever," says Shaili Chopra, founder of Gytree. "Our research shows women really need active lifestyle solutions to beat fatigue and hormonal issues and that's what Gytree is focussed on."

With a busy lifestyle, there is a big demand for curated products and services that help women increase energy and up their productivity. This is where Gytree comes in and uses this premise for its offering:

  • Women's bodies and hormonal lifestages are very distinct from men's.
  • Nutritional needs - whether protein or vitamins - also change depending on age, bone structure, protein deficient diets, menstruation, maternity, menopause and other experiences
  • Bone health in women deteriorates faster than men, partly due to poor calcium levels and in part because of depletion of calcium and folic during pregnancies

Women must consume products catered to their needs, lifestage and inherent deficiencies. 

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"With Gytree.com's curated approach, we are reimagining women's wellness by designing nutritional products with female body requirements in mind. We are changing the existing narrative, bringing to the forefront the largely ignored or generalized aspects of women's nutrition," says Chopra.

A Fresh Perspective on Women's Health 

It's no secret that women's nutritional requirements are different from men's. However, many health and wellness companies have continued to create one-size-fits-all solutions.

Here at Gytree.com, we've chosen to challenge this approach. We are committed to creating specific nutritional products, keeping women's unique needs in mind. 

Medical Director at Gytree, Dr Sudeshna Ray says women's health has been reduced over a period of time to just pregnancy and reproductive issues. "It is time we widen the spectrum and talk about the many preventative measures women can take to avoid chronic lifestyle diseases from diabetes, to bone pain, PCOS to endometriosis." 

Result Oriented Products 

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Proteins formulated with Vitamin D, E, C and B12 along with iron and folic specifically support a woman's body. In India, 58 per cent women have anaemia, while the figure is much higher for those with some iron deficiency. Same holds true for deficiencies in Vitamin D and B12.

"At Gytree a team of dedicated nutritionists and experts are tirelessly working to develop groundbreaking products," says Swareena Shaw, Head-Product, Gytree. "Each product is formulated with care, using ingredients scientifically proven to support various aspects of women's health. By targeting specific areas like mental well-being, bone health, hormonal balance, and more, we seek to empower women in their health journey." 

The company has launched Iron Gummies as an alternative to deeply-constipating capsules in the market and because its a delicious and effective gummy, it's a big hit because it solves for a serious and large scale issue.

Programs & Lab Services 

Beyond innovative products, Gytree customers get access to exclusive membership services. As members, women gain access to personalized nutritional advice, select product discounts, and a community of like-minded individuals on a similar health journey. The membership, built to foster a supportive environment, encourages women to take charge of their health. 

"We are consistently striving to push boundaries and take the narrative of women's health into new territories," says Bhattacharya. "By prioritising the usually overlooked aspects of women's health and promoting a front-footed approach to wellness, we believe we can reshape the conversation around women's health for the better."

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Since our launch, we’ve helped thousands of women and families navigate their health by putting them at the centre of care—where they belong.

"Our aim is to transform the conventional concept of women's health and nutrition into a more inclusive and comprehensive one. We're about community engagement, open dialogue and empowering women with the right knowledge and resources," Shaili Chopra, Founder of Gytree.com stated.

So, are you ready to embark on a journey towards better understanding and care for your health? Dive into the world of Gytree.com and take charge of your wellness like never before!

Disclaimer: Gytree and SheThePeople belong to the same parent company

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