In the last few years, social media influencers have gained popularity like never before, and they are also getting their big breaks in Bollywood. Some female social media influencers got the golden chance to debut in Bollywood due to all their hard work, talent, and online fame.
Influencers are already well-known, and their talent on social media has allowed them to build a devoted fan base over time. With the digital world expanding by the day, social media influencers are looking for methods to turn their online fame into on-screen stardom. While some have already made their presence on the big screen, others are gearing up for their debut, which will be a turning point in their careers. Recently in the trailer of Vicky Kaushal, Bhumi Pednekar and Kiara Advani starring film Govinda Naam Mera, social media influencer Viraj Gehlani could be seen which makes it his Bollywood debut.
5 Female Social Media Influencers in Bollywood:
1. Dolly Singh
Dolly Singh is a well-known fashion blogger and a social media influencer. She is most known for her role as "Raju ki Mummy" in the video series "Raju ki Mummy Talk Show." The digital creator recently appeared in the Netflix comedy Bhaag Beanie Bhaag as Kapi Kapadia, the protagonist's (Swara Bhaskar) best friend. Her internet sensation "South Delhi Girls" led to her portraying a variety of different personalities in her videos, including "Zeenat," "Mrs. Kapoor," "Natasha," "Reckless Renu," "Guddi Bhabi," "Bubbly," and others.
The digital creator appeared in the Netflix comedy Bhaag Beanie Bhaag (2020) as Kapi Kapadia, the protagonist's (Swara Bhaskar) best friend. She also appeared in films like Modern Love: Mumbai (2022), and made her Bollywood big-screen debut in Double XL (2022). On Instagram, she has 1.5 million followers.
2. Prajakta Koli
Prajakta Koli, better known as Mostlysane, is an Indian YouTuber and actor who specialises in comedy videos. Koli launched her YouTube channel in February 2015, and she already has over 6 million subscribers. On her channel, she portrays many characters and has segments like Swaal Saturday and Real Talk Tuesday where she interacts with her viewers. She's also on Instagram, where she has 7.2 million followers.
This year, she starred in Dharma Productions' film, Jug Jugg Jeeyo. Koli played a key role in the family drama, which also features Anil Kapoor, Neetu Kapoor, Varun Dhawan, and Kiara Advani. Koli also released a short film about female empowerment in rural Haryana called Khayali Pulao in July 2020. In November 2020, she starred as the lead character in the Netflix series Mismatched which recently released its second season in 2022.
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3. Shirley Setia
Shirley Setia, a social media sensation and singer made her Bollywood debut as an actor in Sabbir Khan's Nikamma. Shilpa Shetty and Abhimanyu Dassani also featured in Nikamma. The singer is now a household figure among the youth, as she continues to delight her fans with her covers of iconic Bollywood songs. Shirley Setia, who is from Auckland, New Zealand, maintains a YouTube channel that has gotten a lot of attention and appreciation in a short amount of time. Her YouTube channel has nearly 3 million subscribers. She now has over 7.5 million Instagram followers.
4. Kusha Kapila
Kusha Kapila joined the theatre in college and participated in street plays. In May 2014, she started working as a copywriter. After that, she worked as a content developer and digital content head. Kapila became famous with her popular "South Delhi Girls" video series along with Dolly Singh. Her Instagram presence cannot be ignored by most. She has been in a number of OTT shows, both fictional and reality. She was also cast in the Netflix film Ghost, which was released in 2020 and was a horror and suspense thriller in which she played Misha in Karan Johar's production. She was featured in the web series Masaba Masaba Season 2, hosted a comedy reality show Comicstaan and most recently was featured in the film Plan A Plan B along with Riteish Deshmukh and Tammanah Bhatia. She presently has over 2.8 million Instagram followers and over 3 lakh subscribers on her YouTube channel.
5. Mallika Dua
Mallika Dua is an Indian comedian, actor, and writer. She rose to prominence after the viral video Shit People Say: Sarojini Nagar Edition, which she wrote, styled, and acted in. She has been a part of Bollywood movies like Indoo Ki Jawani (2020), Zero (2018), Namaste England (2018), and Hindi Medium (2017). Dua relocated to Mumbai in August 2016 to pursue a career as a full-time performer. She started her own YouTube channel in 2017. She has been featured in the Bindass web series The Trip, as well as the premiere episode of Girliyapa alongside comedian Amukurajah, Why Should Hot Girls Have All the Fun? She has also worked in multiple shows for multiple platforms. Her Instagram following is almost a million people, and she uses it to express herself and provide witty content.
In Bollywood, male social media celebrities such as Carry Minati aka Ajey Nagar, Harsh Beniwal and Faisal Shaikh nicknamed Faisu, have also made their big screen debut.