Skincare and beauty play a pivotal role in the glamour of showbiz. Celebrities invest significant time in elaborate makeup and hairstyles daily, prompting many prominent figures to explore the business side of beauty. Here are 13 Indian celebrity-owned beauty brands that have swiftly garnered attention and acclaim, making waves in the industry.
Indian Celebrity-Owned Beauty Brands
Lisa Haydon, Naked
Lisa Haydon ventured into the beauty industry with her skincare line, Naked, in 2013. The products in this line are handcrafted, organic, and free from preservatives, offering consumers a natural and luxurious skincare experience.
Sunny Leone, Startstruck by SL
Sunny Leone entered the beauty market by launching her fragrance line in 2017, followed by Startstruck by SL in 2018, offering affordable makeup options. Her range is allegedly entirely vegan and cruelty-free, tailored to complement Indian skin tones and complexions.
Lara Dutta, Arias
Lara Dutta embarked on her beauty journey with the launch of Arias in 2018, offering skincare and fragrances. Drawing inspiration from her own experiences, from her beauty pageant days to motherhood, Dutta credits her diverse journey for shaping the brand, focusing on skincare and ageing gracefully.
Katrina Kaif, Kay Beauty
Katrina Kaif ventured into the beauty industry with the launch of her makeup brand, Kay Beauty, in 2019. Since its inception, the brand has quickly gained popularity and is now recognised as one of India's leading cosmetic lines. Embracing the tagline "It's 'Kay to be You," Kay Beauty resonates with women by offering a range of affordable yet high-quality makeup products.
Anusha Dandekar, Brown Skin Beauty
Amidst the pandemic, Anusha Dandekar introduced Brown Skin Beauty, a skincare line specifically formulated for brown skin. This collection emphasises the use of natural ingredients to enhance the skin's glow while being eco-friendly, cruelty-free, and locally produced in India, aligning with clean and sustainable beauty standards.
Kavita Kaushik- Aparna Auntys
Kavita Kaushik launched a line of natural Ayurvedic formulas under the brand Aparna Auntys in 2022. These products aim to benefit users in their skincare and hair care routines. Developed from seeds, flowers, vegetable extracts, plant juices, herbs, roots, minerals, vitamins, and essential oils, these formulas are entirely natural and free from chemicals, preservatives, added colours, or any toxic ingredients.
Masaba Gupta, Love Child
Masaba Gupta, a renowned fashion designer in India, ventured into the beauty industry with her makeup brand called LoveChild in 2022. This brand offers a variety of products, including perfumes, nail lacquers, and lip colours, tailored to suit Indian skin types and tones.
Priyanka Chopra, Anamoly
The popularity of Priyanka Chopra's Anamoly has grown since its release in India and the USA in 2022. The hair care label is committed to delivering affordable, best-in-class products, believing everyone should have access to high-quality hair care solutions.
Deepika Padukone, 82 Degrees East
Deepika Padukone introduced her beauty brand, 82 Degrees East, in 2022. This brand features beauty and skincare products such as moisturisers and oil-based sunscreens. 82 Degrees East focuses on holistic practices aimed at nourishing the mind, body, and spirit through self-care.
Sonakshi Sinha, Soezi
Sonakshi Sinha introduced a beauty brand focused on nail care called Soezi in 2022. The brand offers press-on nails with easy-to-apply kits available in vibrant colours and shades. Soezi aims to simplify nail care, allowing customers to maintain neatly manicured nails effortlessly.
Kriti Sanon, Hyphen
Kriti Sanon ventured into the beauty industry with her brand called Hyphen in 2023. This line offers a wide range of skincare products, including sunscreens, moisturisers, serums, and more. Hyphen prides itself on harnessing the power of nature, with all products being vegan-free, plastic-free, and 100% natural, according to their website.
Nayanthara, 9 Skins
Nayanthara in 2023 launched her beauty brand, 9 Skin, with a focus on self-love and clean ingredients. The brand's products are formulated with natural and modern science-backed ingredients, designed to elevate one's self-care routine and promote healthier, glowing skin.
Mira Rajput Kapoor, Akind
Mira Rajput Kapoor has now joined the ranks of celebrity-owned beauty brands with her brand, Akind. Described as a barrier-focused skincare line, Akind aims to provide care and bliss to individuals with unique skin types. The brand emphasises the importance of self-care, mirroring the belief that every individual's skin deserves personalised attention and care.
Have you had the chance to try any of these brands, and if so, what was your experience like?
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