Grammy Week 2021 Will Be Featuring 'Black Music Collective' Event

Black music collective: The newly launched initiative Black Music Collective (BMC) will host the inaugural Grammy Week 2021 event. It will celebrate the contributions made by Black creators and professionals to the music industry.

The event will feature performances from artists like H.E.R., PJ Morton, Yolanda Adams, and the duo Freddie Gibbs & Alchemist. It will also have features from industry executives such as songwriter-producer Jimmy Jam, Universal Music Group EVP Jeff Harleston, producer Quincy Jones, and former Black Entertainment Television (BET) chief Debra Lee. Celebrities John Legend, Janelle Monáe, and Issa Rae, and activist Tamika Mallory will be leading the fireside chats. The chats will regard the Black experience in the wake of social justice.

According to Interim President of the Recording Academy Harvey Mason Jr., the Black Music Collective which was created in September 2020, will “continue to foster a space for members and industry professionals to educate and elevate Black creators during Grammy week and beyond.”

Atlantic Records Executive Riggs Morales stated that, “We are thrilled to announce this virtual program as the BMC continues to celebrate Black music and those who share our mission to foster and accelerate Black representation, equity and inclusion throughout the music industry.”

Grammy Week 2021 is also going to feature an event titled ‘Women in the Mix’ which will focus on highlighting and amplifying female voices. The virtual event will take place on Wednesday, March 10, 2021, and is open to the public. No RSVP or registration is required.