Reason Behind Charlie XCX, Billie Eilish's 10K Underwears Donation To Domestic Abuse Survivors

Pop sensations Charli XCX and Billie Eilish have made headlines not just for their music but for their commendable act of charity. The duo recently donated 10,000 pairs of panties and bras to the non-profit organization 'I Support the Girls.' This donation stems from their collaboration on the remix music video of Charli XCX's song "Guess," where thousands of undergarments were used as a central visual element. Instead of discarding these items, the artists chose to support women in need.

From Music Video Props to Life-Changing Donations

The remix version of "Guess," directed by Aiden Zamiri and released on August 1, 2024, is not just a pop sensation but also a statement on the power of giving back. The video showcases Charli XCX at a lively house party where guests gradually strip down to their underwear. The scene intensifies as Billie Eilish makes a dramatic entrance, bulldozing into the house, and the two artists are seen dancing under a shower of bras and panties. While the imagery might seem lighthearted, the intent behind it carries substantial weight. 

Rather than discarding the unworn undergarments used in the video, Charli and Billie decided to donate them to 'I Support the Girls,' a foundation dedicated to providing essential items such as bras, underwear, and menstrual hygiene products to women experiencing homelessness, domestic violence, and poverty. According to the foundation's official website, these donations can make a significant difference in the lives of women who are often deprived of basic necessities.

The Impact of Generosity

The foundation's founder, Dana Marlow, expressed her deep gratitude for the artists' generosity in an interview with People. She highlighted the immense impact this donation would have on survivors of domestic violence, describing it as an "avalanche of underwear and the formidable bra mountain." Marlow was particularly moved by Charli XCX and Billie Eilish's thoughtfulness in ensuring that the unused undergarments found a meaningful purpose rather than ending up as waste.

In a heartfelt post on X (formerly Twitter), 'I Support the Girls' further celebrated the donation, noting that it coincided with Charli XCX's birthday. The foundation's message emphasized the life-changing nature of this collaboration, which has the potential to improve the lives of thousands of women.

It’s literally @charli_xcx’s birthday today, but she gave US the biggest gift🥹💚 We are so incredibly grateful for the huge donation of ~10k pairs of underwear and bras from the “Guess” music video with @billieeilish 🩲 Life changing collab that literally is changing thousands… pic.twitter.com/kgB48aaIif

— I Support The Girls (@I_Support_Girls) August 2, 2024

A New Wave of Feminism: The BRAT Girl Summer

Charli XCX's latest album, BRAT, has been celebrated as a revolutionary project, not just musically but also in its approach to modern feminism. Dubbed the "BRAT girl summer," this movement is emblematic of how Gen Z is redefining feminism through the lens of pop culture. Charli XCX, with her bold and unapologetic style, has breathed new life into the pop genre, blending catchy tunes with powerful messages.

The donation of 10,000 pairs of panties and bras is a testament to this shift. It reflects a growing trend among artists to use their platform for social good, making art that resonates beyond the confines of entertainment. In an era where consumerism often dominates, it's refreshing to see artists like Charli XCX and Billie Eilish prioritize purpose over profit, reminding us all that pop can indeed be a force for positive change. 

Their actions signal a new era in which pop stars are not just cultural icons but also catalysts for social transformation. The BRAT girl summer isn't just about music—it's about making a real difference, one pair of panties at a time.