From Hobby To Mainstream Sport: The Evolution Of Gaming In India

For decades, gaming in India was perceived as a casual pastime, often limited to homes or small groups of enthusiasts. However, the past few years have witnessed a seismic shift. Today, gaming is emerging as a recognised sport, reshaping societal norms, fostering inclusivity, and presenting a lucrative career choice. This evolution is not just technological—it’s cultural.

Gaming’s Journey from Hobby to Sport

The evolution of gaming parallels the rise of technology. The proliferation of affordable smartphones and high-speed internet in India has democratised access to games, propelling the sector forward. The emergence of esports tournaments has given gaming a competitive edge, bridging the gap between entertainment and professional sports. Titles like BGMI, Valorant, and EA FC 24 have created a new breed of athletes who train, compete, and inspire.

Institutions and brands are also playing a pivotal role in legitimising gaming. For instance, gaming talent hunts like College Rivals highlight the enthusiasm and potential of young players, showcasing gaming as a disciplined pursuit that demands strategy, teamwork, and resilience.

Women in Gaming: Breaking Stereotypes

Perhaps the most striking aspect of gaming’s evolution is the increasing participation of women. Nearly 44% of gamers in India are women, a testament to how gender dynamics in gaming are changing. Historically underrepresented, women are now challenging stereotypes and carving a niche in this space. From streamers to professional gamers and developers, they are contributing across the ecosystem.

This inclusivity is reshaping gaming narratives and building safer, more welcoming spaces. Organisations are consciously fostering these environments, ensuring equitable opportunities for all and encouraging more women to take center stage.

Engaging the younger generation: Gaming’s appeal to younger audiences is undeniable. Millennials and Gen Z make up the lion’s share of India’s gaming population. But what makes gaming resonate so deeply with them? It’s a unique blend of competition, storytelling, and community. Unlike traditional sports, gaming allows young players to engage with global communities, learn from diverse cultures, and develop digital literacy. Platforms that blend education with entertainment are essential in nurturing this next generation of gamers and aligning with their aspirations.

Personal Experience: Personally, the journey into the gaming industry has been both challenging and rewarding. Coming from a media background, I initially viewed gaming as just another entertainment vertical. But working within the industry was a reality check. It’s a world of innovation and collaboration, where every player, developer, and marketer contributes to shaping the future.

The most gratifying aspect has been witnessing gaming’s transformative impact, whether it’s providing a platform for a college student to showcase their talent or empowering women to pursue their dreams in a male-dominated space.

Looking Ahead: The Future of Gaming in India: As gaming continues to gain recognition, the future looks incredibly promising. The government’s interest in regulating and supporting esports, along with the increasing involvement of educational institutions, points to a broader acceptance of gaming as a legitimate career option.

Brands, too, are stepping up, integrating gaming into their marketing strategies to connect with younger, tech-savvy audiences. Initiatives like College Rivals set benchmarks for how gaming can inspire and engage audiences across demographics.

India is at the cusp of a gaming revolution. As we move forward, the focus must remain on fostering inclusivity, nurturing grassroots talent, and building an ecosystem that supports players from all walks of life.

Gaming in India is no longer a mere pastime. It’s a movement—a dynamic intersection of technology, culture, and sport. As someone fortunate to witness this transformation first-hand, I believe these are exciting times for the industry because of the limitless possibilities that lie ahead. Together, we can ensure that gaming continues to break barriers, build communities, and inspire generations.

Authored by Sona Mazumdar, General Manager, Marketing Solutions, Ampverse DMI. Views expressed by the author are their own.