The Palestinian fashion scene is undergoing a historic evolution, with designers blending heritage, art, and contemporary styles to create unique narratives. This evolution goes beyond mere clothing; it represents a powerful form of representation through art and heritage. Each garment becomes a canvas that not only showcases the designer's art but also narrates a story deeply rooted in Palestinian heritage.
Let's explore the stories of five visionary Palestinian fashion designers who have skillfully woven their cultural roots into the fabric of their creations.
1. Zeid Hijazi: Bridging Traditions with Modernity
Born in Amman, Jordan, Zeid Hijazi embarked on his journey to global recognition from the moment he first operated a sewing machine. After relocating to London for his Fashion Design degree at Central Saint Martins, Hijazi's career reached a pinnacle when he secured the prestigious Debut Talent Prize from Fashion Trust Arabia. This accolade not only provided financial support but also mentorship from industry luminaries. Hijazi's debut collection, KALT, for Spring/Summer 2022, intricately explores the clash between modernity and tradition, emphasising communication as a form of resistance against an occupying force. The collection's inspiration lies in Palestinian women attempting to hack TV frequencies, portrayed through cross-stitch embroidery motifs like The Key of Hebron and Cypress. Collaborating with women from Beirut and Amman, Hijazi ensures his designs echo his rich culture while supporting fellow designers.
2. Hazar Jawabra: Knitwear Fairy Tales
Hazar Jawabra's designs unfold like knitwear fairy tales, translating unrestrained, vivid stitches into captivating stories. Trained by her grandmother in traditional Palestinian imagery, Jawabra's creations showcase a kaleidoscope of colours and intricate patterns. Having studied knitting at Jerusalem’s Bezalel College of Arts and Design, she seamlessly blends tradition with innovation. Her pieces often incorporate her grandmother's patterns or draw inspiration from the kaffiyeh, a traditional Arabic headgear. Jawabra's commitment to reviving handmade crafts and preserving her cultural heritage shines through her designs.
3. HINDHILAL: Crafting a Contemporary Demi-couture Legacy
Founded in 2019 by Palestinian designer and architect Hind Hilal, HINDHILAL represents a fusion of traditional craftsmanship with a touch of modern inspiration. Hilal's architectural background influences her well-tailored and enduring fashion pieces, creating a harmonious play of structure, forms, and silhouettes. Recognised internationally for quality and innovation, HINDHILAL has graced the pages of renowned publications like British Vogue. With a commitment to slow, small-scale production, the brand carefully selects fabrics and embraces deadstock materials, ensuring each piece tells a unique story while celebrating Palestinian heritage.
4. Trashy Clothing: Unapologetic Political Statements
Trashy Clothing, established in 2017, stands at the intersection of satire, politics, and wit. Founded by creative directors Omar Braika and Shukri Lawrence, the brand aims to fill the void of a Palestinian voice in mainstream pop culture. Known for unapologetic political awareness, Trashy Clothing's collections tell stories centred around different themes. From the 'Free Palestine' collaboration with GmbH showcased at Paris Fashion Week to the anti-luxury luxury label in SS24 Milan, the brand challenges norms, highlights cultural icons, and proudly positions itself as a Palestinian fashion house.
5. Dar Noora: Heritage-Infused Modern Elegance
Dar Noora, founded by Noora Khalifeh, encapsulates a young artist's dream, a stroll through the old city of Jerusalem with a deep appreciation for heritage. Inspired by traditional Palestinian 'Tatreez', Dar Noora infuses modern styles with Khalifeh's personal experiences of Jerusalem. Combining cross-stitch with contemporary cuts, designs, and models, Khalifeh beautifully communicates the beauty of Palestinian design and Tatreez. Beyond fashion, Dar Noora empowers over 200 women socially and economically, fostering a sense of community and solidarity.
In a world where fashion is not merely attire but a medium of storytelling, these Palestinian designers exemplify the power of garments to convey rich cultural narratives. Through their creativity, innovation, and commitment to heritage, they are leaving an indelible mark on the global fashion landscape.