When Prime Minister Narendra Modi announced the Make in India campaign, the entrepreneurial fervour took a new, revived turn in the country. Along with Make in India, the Start Up revolution further fuelled this zest of manufacturing and production in the home country. Many women entrepreneurs took to this new race and have caught up with existing racers. The Make in India tag especially means a great deal for them, considering this evokes a sense of unity and solidarity amongst the entrepreneur group.
Siddhi Karnani, the co-founder and director of Parvata foods tells SheThePeople what the Make in India tag means to her. “Simply put – Made in India tag on product across the globe would mean pride for me. After working on ground I have realised that we have vast amount of talent in our country. It needs to be identified and channelized properly in the right direction, and then India will surely be a power nation.”
Siddhi works with local farmers of Sikkim and other north eastern regions. They help the farmers with distributing their produce to various retail stores so they can earn a profitable income.
Another entrepreneur in the agricultural sphere, Anju Srivastav, founder of Wingreens, tells us, “Made in India tag is the reason for our existence. It is what helps us empower the underprivileged while showcasing their ability to produce the best international class of products.” The organisation even provides rural and semi urban women with certified training and skills in food technology, that nurtures their individual growth.
Karishma Grover who now runs the family business of wine making, Grover Vineyards, tells SheThePeople.Tv that Make in India is an exciting initiative. ”We’ve always been in this sphere and to get a recognition (Make in India Tag) seems like an achievement! I take pride in being associated with it” Even though Karishma studied in California and could have easily started her career abroad, she chose to come back home and grow the business here.
Rupali Pradhan, founder of Pacific Rim Robotics says, “I think Make in India is a tag long overdue rallying cry – a call to action – for all the talent and creativity in India.” Her venture is self-sustaining at the moment and the only funding she did take was from herself.
With the help of digital revolution too, women entrepreneurs have had the luxury to work even from home, a great option for new mothers who don’t want to spend much time in the office! Ashni and Anisha, founders of Koffee Place, are helping mothers get back in the working field by providing them with opportunities to work from home at flexible timings.